Tracy Koo

CEO | Growth & Innovation

Singapore

About

Experience

  • Group CEO at Wine Portal Holding P.L
    Feb 2022 - Nov 2025 · 3 yrs 10 mos

  • Grab (4 yrs 1 mo)
    • Director | Head of GrabFood
      Oct 2020 - Dec 2021 · 1 yr 3 mos

      P&L owner of GrabFood, GrabMart and GrabKitchen Singapore

    • Head of Strategic Planning & Growth, GrabFood
      Jan 2020 - Sep 2020 · 9 mos

      Oversee the strategy, financial planning, in-app user experience and business owner of growth projects (cloud kitchens, hubs, catering, leadgen)

    • Head of Growth, GrabFood
      Apr 2019 - Jan 2020 · 10 mos

      Responsible for launching, expanding and managing the P&L of GrabKitchens (cloud kitchens), GrabHubs and Food growth initiatives

  • Manager, Mergers & Divestments (Global) at Deloitte
    2017 - 2017 · Less than a year

    Provide financial advisory services (Merger&Divestment, Commercial Due Diligence, Strategy) to Australian, APAC and global transactions

  • Corporate Finance Strategy (APAC) at EY
    2010 - 2015 · 5 yrs

    Experience in growth strategy, go-to-market strategy, commercial due diligence and turnaround strategy