Greater Toronto Area, Canada
Most PMs empathize with their users. I used to be mine. My worlds overlapped in ways that rarely happen in a single career. I was a cognitive scientist publishing research funded by NSF, NIH, and NSERC, an NYC educator working with students from preschool through graduate school, and an IT admin managing the exact fragmented and complex tools I now build replacements for. I didn't study user frustration. I lived it. When I moved into product management, I brought that lens to CDW, a $20B+ Fortune 500 company that had never built software before. I arrived to find a roadmap already in motion and stopped it on day one because the data didn't support it. Then I did what should have been done first: deep customer research to map the most urgent, pervasive, and expensive pain points, combined with market sizing that revealed the original direction had no viable addressable market. Armed with that, I proposed something more ambitious: consolidating a fragmented portfolio of siloed legacy tools into a single modern, user-friendly, high-performance platform. Executives saw the data, understood the impact, and backed a bet the company had never made before. Within 12 months, MRR grew 10x on a portfolio that had been flat for many years. Gross profit margins increased with strategic focus and held at a consistent 80%+, well above industry benchmarks, while we simultaneously built the team, the infrastructure, and the platform from scratch. Today, that portfolio serves ~2,500 school districts, including three of the largest in North America, and manages 29.3 million active Chromebooks across the continent. The industry is EdTech. But the work of building something from nothing, inside an organization with no playbook, using data to make hard calls and human insight to make the right ones, translates anywhere. I've lived in four countries and traveled to 40 more across 6 continents. I build products the same way I navigate the world: by understanding people.
✅ Leading CDW's first internally developed SaaS platform serving ~2,500 school districts and 29.3 million active Chromebooks across North America — as a solo SaaS PM. ✅ Maintained 80%+ gross profit margin — well above the 60-70% SaaS edtech industry benchmark — while growing the development team and funding an active platform rebuild. ✅ Executed portfolio-wide price increase while sustaining GP, enabling platform research & development without compromising profitability. ✅ Scaled team to support legacy maintenance and net-new platform build simultaneously. ✅ Accelerated delivery velocity through AI-driven QA and workflow automations, reducing manual overhead across a team building software for the first time. ✅ Own 7 products as solo IC — full roadmap, pricing, P&L, and GTM across legacy tools and net-new platform. ✅ Platform beta launching in 2026 — new infrastructure, asset cache, access management, and automations never available in legacy tools.
✅ Joined to run a legacy EdTech portfolio flat for multiple years. ✅ First move: stopped work already in motion. The data didn't support it. ✅ Conducted deep K12 customer research to identify urgent, pervasive, and expensive pain points alongside market sizing — leading to a proposal to consolidate CDW's siloed legacy tools into a single modern web platform. Executives said yes. ✅ 10x'd MRR within 12 months — simplified a confusing legacy pricing structure using trial-to-purchase data and sales interviews, directly unlocking net new customer acquisition. ✅ Built real-time P&L visibility from scratch — designed and automated a GP dashboard adopted across my portfolio and all EDU services to enable impactful data-driven decision making by product and delivery managers. ✅ Personally owned Figma design work across all products until UX was hired. ✅ Owned full roadmap, pricing, P&L, and GTM across 8 products as a solo IC.
Avenues is an independent nursery-12th grade dual language immersion school network headquartered in NYC with campuses in East Hampton, Sāo Paulo, Brazil, Shenzhen, China, and Silicon Valley. In addition, Avenues @Home enabled families to bring private teachers into their homes while Avenues Online served over 200 students from 25+ countries during my tenure. I was responsible for collaborating with faculty, SMEs, students & families by creating and integrating technical solutions in curricular design & delivery, onboarding & training, logistics, resources for pre- & post- launch of technology initiatives, and the automation of processes at the NYC, East Hampton, Avenues Online & @Home campuses. In total, I supported over 2000 students and 150+ teachers & administrators across multiple time zones. Selected accomplishments include: ✅ Initiated & developed scalable systems & shaped roadmaps to optimize and increase usability & ROI of resources: ▪ Built an interactive Tableau data visualization of 100+ iOS & SaaS pre-vetted apps with search functions that mapped queries onto the school’s curriculum scope & sequence: - Added user-requested features based on usability testing feedback - Reimagined & completed a multi-year ongoing project with close to zero user engagement to positive feedback from management & users from global campuses within two months ▪ Elevated teaching & learning by building a user-friendly search tool for 200+ instructional activities on early childhood development with user-requested features. ✅ Collaborated with cross-functional teams to prioritize work, design processes, optimize workflows, run testing, and eliminate pain points: ▪ Initiated and automated the setup to create 1700+ Apple managed IDs & profiles - Reduce the setup time of 1700+ Apple managed IDs & profiles by 99.3% - Increased accuracy of the output to 99.5% - Created scalable processes with SQL
Brooklyn Friends School is a Quaker school with an IB program located in downtown Brooklyn serving 900+ students from nursery-12th grade on 3 campuses. I was responsible for delivering technology curriculum & integration in the lower school, the school's largest division, with 350+ students & teachers during my tenure. In addition, I took over the duties of the Director of Technology & Systems Administrator for lower school constituents for one academic year. Selected accomplishments include: ✅ Advised management on the allocation of the school's $1.1 million annual technology budget as user advocate; resulted in launching iPad & 1:1 Chromebook initiatives, robotics, physical computing, and makerspace. ✅ Initiated, configured & managed lower school's first SSO to 25+ apps for K-4th grade students to improve user-interactions & experience during remote learning: ▪️ Teachers reported a 75% decrease in time needed for logins & fewer technical issues. ▪️ Reduced implementation cost by 72% with DIY setup and zero delay to go-live. ✅ Defined roadmaps & strategies with administrators, interviewed users, built consensus among multiple stakeholders, and managed the development of new products & tools from conception to UX research to deployment and beyond: ▪️ A prototype of an automated curriculum mapping tool to increase user documentation to save 100% of the cost by eliminating the existing tool disliked by most users. ▪️ A scalable lunch ordering & delivery system for 150+ users across campuses and added user-requested features (e.g., allergy alerts); reduced time on task by 99.4% for the culinary team & teachers. ✅ Led & managed vendor communication, price negotiations, deployment, and upkeep of 185+ iPads, 350+ Chromebooks, Google Workspace, SSO, LMSs, and all app rostering. ✅ Provided tiers 1-3 tech support, created & managed content, onboarded & trained faculty, and worked with families to proactively prevent or resolve technical issues.
✅ Designed and taught lessons in different subjects (e.g., math, literacy, social studies) and collaborated with other faculty members to develop an integrated curriculum. ✅ Conducted and analyzed student assessment data (e.g., F&P & Gates). ✅ Mentored associate teachers on classroom management and curriculum design. ✅ Communicated student development to relevant groups, individuals, and families.
Friends Seminary is the oldest continuously coeducational school in New York City, serving close to 800 college-bound day students in Kindergarten through Grade 12. I was recruited to automate the manual processes of generating, emailing & filing PDFs of 250+ sets of student logins for multiple SaaS apps to families and teachers using SQL & Google Apps Script. ✅ Asked to complete the project within 3 weeks, from research to testing to deployment. Deployment was completed with 100% accuracy within 1 week of project assignment.
Dalton School is a top rated independent school in NYC. It has approximately 1300+ students in grades K-12 with 100% of its graduating students attending a 4-year college. I was responsible for assisting and collaborating with head teachers on developing lessons in math, literacy, social emotional learning, and integrated studies for 18-20 students per class. ✅ Took over head teaching duties for the second month of school during an unplanned month-long absence by first grade head teacher with no substitute or assistant teacher replacement during that period. ✅ Performed reading and math assessments, communicated with families and other stakeholders on student development, such as class blogs, reports, and emails. ✅ Initiated and coded an interactive visual dashboard to provide real-time changes of class compositions of 100+ students across multiple categories based on student data for class placements; reduced unconscious bias with data-driven decisions. ✅ Interviewed and observed student applicants for admissions.