Ho Chi Minh City, Vietnam
Who am I now? I’m Head of LiveOps at Uplive (previously a subsidiary of Amanotes, one of the top global music game publishers). Uplive is a company dedicated to delivering top entertainment experiences through our portfolio of music games and apps. My teams are responsible for maintaining operations across more than 20 portfolios, generating millions of dollars in monthly revenue. What do I do? At Uplive, I lead multiple product pillars and function teams, including: - Artist: Enhancing user experience through visual design. - Music: Elevating music experience, in-game content, and level design. - Engagement/Retention: Developing features that drive user engagement and retention. - Monetization: Exploring new monetization strategies for IAA and IAP. What experience do I bring? With a background in software engineering and experience in graphic design, animation, motion design, UI/UX, and product design, I bridge the gap between product and technical teams. Startup experience Earlier in my career, I thrived in startups, where I quickly learned, adapted, and led a small team to earn 20+ awards and secure over $120K in funding, including $80K in cash.
- Led more than 20 game portfolios - Led multiple product tracks and sub-teams, including Artist, Music, Engagement, and Monetization - Working with music publishers to acquire licensing
- Led multiple product tracks and sub-teams, including Artist, Music, Engagement, and Monetization - Designed a platform economy system
- Built and optimized game recommendation system for a music game platform - Optimized product LTV monetization, both IAA and IAP - Work with music partners to integrate the blanket deal music library
- Improve customer first-time experience, rule-based personalization, and music operations - Research and design a song recommendation system
- Carried out full cycle product development for WeShare from researching, designing, delivering to improving features on 4 platforms (Android, iOS, Web, Extension) and landing page - In charge of UI/UX design, built and managed design system and led graphic design works as well - Led fundraising team and win more than 20 awards to acquire $80K fund in cash
- Designed solutions and collaborated in product development on 2 platforms (Android, iOS) - Produce UI/UX design, graphic design and managed design system
- Undertook graphic design and animation for UI components - Experienced Scrum framework while working with the engineering and product teams