Sweden
Designer and art director working in the space between brand and product. My work spans identity, branding, visual design, art direction, and typography.
I worked as an Art Director, designing and defining a distinct visual language that feels unmistakably Volvo, consistent across every platform and touchpoint. My work spans brand defining projects, including the development of Volvo Cars' new global typeface in collaboration with type foundry Dalton Maag, and the launches of the EX60 and XC70, among others.
As a brand designer, my role involved creating a unified understanding, ensuring brand integrity, and overseeing the delivery and communication methods for both internal and external users. I was also focused on bridging the gap between product and brand design to ensure consistent communication across all platforms - from buttons to billboards.