Justin Lai

Graduate student

San Francisco, California, United States

About

Graduate student & part-time professional tarot card reader.

Experience

  • Founder at Mission Tarot
    Jan 2021 - Present · 5 yrs 6 mos

    I provide secular tarot readings as a psychospiritual wellness practice, including online and in-person sessions, group readings, parties, events, and free community pop-ups. Visit missiontarot.com for more information.

  • Marketing Copywriter at Turo
    May 2019 - Mar 2020 · 11 mos

    ▪Wrote copy for email, social media, SEO, SEM, and print ads to position Turo as the global leader in P2P car sharing ▪Led marketing initiatives for host acquisition and retention: webinars, FAQs, promotions, and business partnerships. Took point on a comprehensive out-of-home campaign throughout the San Diego area, drafting copy for billboards, event signage, radio scripts, and print mailers ▪Designed features and lead copy for the Turo app, streamlining signup, booking, host onboarding, and price forecasting

  • Copywriter, Market Research and Publications at Tribe Dynamics
    Mar 2017 - Aug 2018 · 1 yr 6 mos

    ▪Conducted data analysis using proprietary metrics and summarized relevant insights for corporate and private equity clients in the beauty and fashion industries. ▪Designed, wrote, and edited various collateral -- brand and consumer surveys, industry best practices, personalized strategic recommendations. ▪Collaborated with marketing team to maintain consistent company voice and further overall client/content strategy goals.

  • Freelance Writer at Shareably
    Aug 2016 - Nov 2016 · 4 mos

    Wrote articles for a viral audience -- e.g. DIY, lifestyle, animals, etc. Focus on SEO content, maximizing CTR.

  • Usher at Berkeley Art Museum and Pacific Film Archive
    Jan 2013 - May 2016 · 3 yrs 5 mos

    Ushered, sold tickets, and supported various theater logistics (equipment check, disseminating promotional materials, etc.).