Hamburg, Hamburg, Germany
I am one of the founders and Co-CEO of the 1SP Agency and MSM.digital Group. We help organizations internationally in 29 markets to grow their awareness and business by leveraging up to date communications strategies such as Social Media, influencer / creator marketing, PR and everything that happens at the point of sale from experiential staffing to digital retail solutions, in-store fixtures, and shop-in-shop display solutions. We help our clients to be one step ahead with our technologies like Augmented Reality (AR). In our 10+ years of operations, we have worked with Google, Microsoft, Electronic Arts, Recaro, Warner Bros., Facebook, Acer, Bandai Namco, Fortnite, Riot. SquareEnix, Acer, Samsung and many other world-class brands: Let es help you grow your business! About me: I am a father of twins who is passionate about technology. I started my professional career as an editor reviewing computer and video game software at the end of the ’80s. In search of a change of pace, I shifted to product management and marketing in the ’90s. My time as a marketing Director during that time renewed my passion for marketing to this day. My passion remains in Games and Tech and to help people grow their business and awareness through contemporary marketing strategies at all touch points of the customer journey. I have more than 22 years of experience as an entrepreneur under my belt. My first venture in entrepreneurship was the start of my very first Agency, Indigo Pearl, in 2001. It soon became the leading Communications agency for Video Games & Consumer Electronics. Then, I merged Indigo Pearl into a bigger Agency: DELASOCIAL. DELASOCIAL was sold to a Private Equity and became part of the biggest digital Agency Group in Germany, PIA Group. To this day, I am a shareholder of the PIA group. In between I also co-founded a browser Games company and then sold it. Also, around 2008 I co-founded a video game financing business to help Entrepreneurs get funding for video games development. Since 2018 MSM.digital and now on top as our holding 1SP Agency as the mothership of MSM.digital, INSIGHT, FLZR, Studio CO2, RenaissancePR, New Fluence, X Tools AG (promoPers) and what's to come. Currently 380+ awesome crew members in the team and growing.
A new agency for a new era. 1SP stands for: One Shared Passion. What is it that binds us together, drives us all every day in our business? What is it that moves clients and connects them to us? What is it that gets consumers playing, using the latest gadgets and tech products? It is the passion; the passion for games, passion for tech, passion for the job. And that One Shared Passion that we've been living for a long time, we are now putting front and center. That's why today we're launching the 1SP Agency, the One Shared Passion Agency. For everything we love and we do successfully for our clients. Every day. With passion. The 1SP Agency is a new international firm for a new era. From now on, all MSM.digital companies with more than 100 employees are already subsidiaries of the 1SP Agency. We will position ourselves more broadly in terms of our services. We are on our way to becoming Europe's leading agency for consumer electronics, gaming and tech with the 1SP Agency. www.1sp.agency
As the co-founder and managing director at MSM.digital, I help world-class brands with up-to-date marketing tactics to drive sales. I manage teams to help our client’s businesses grow by gaining awareness for their brands and products. We have a wealth of experience in working with various industries however, our main areas of expertise here at MSM.digital are consumer electronics, gaming, entertainment and augmented and virtual Reality. MSM.digital is an independent agency group with over a 100 passionate team members around Europe and India / Asia. At MSM.digital, we provide the expertise to grow our client’s awareness and business by leveraging PR, social media, online retail, tech development, and digital POS solutions as well as AR/VR. Thus, we increase awareness, reach, sell-through, and bonding throughout all touchpoints of the customer journey.
I am an EO-Member since 2007. Working and learning with and from other Entrepreneurs around the globe. Lifelong learning & mentoring in all areas are my passion.
PIA Performance Interactive Alliance is one of the leading groups for digital strategy, online marketing, automation, and services. With our successful and established companies and team of 1200+ digital natives, we combine content, channels and commerce under one roof. By pooling innovative e-business enterprises we create the basis for a wholistic view of digital marketing processes. Our range of services includes the design, implementation, circuit analysis and optimization of digital marketing tasks on all channels: From display advertising, web analytics systems, SEO and SEA to social media marketing and digital brand management. Data driven performance marketing solutions stands for marketing in the digital age with a maximum of efficiency.
DELASOCIAL is one of the most well-known digital communications & strategy agencies in Germany. DELASOCIAL is a result of merger between indigo pearl and massklusive. At DELASOCIAL I was focused on tech, gaming, entertainment, and VR/AR. Under my watch, DELASOCIAL got ranked as number 2 best agency in terms of billings, in Germany, in the respective field. Six months after I started, I was part of the team that let DELASOCIAL into a trade sale to Equistone Partners, a private equity fund, as part of the newly formed Performance Interactive Alliance Holding (PIA Group). I was a member of PIA’s management team, and still am a shareholder. PIA is one of the leading digital marketing holdings with more than 1000 employees.