Washington, District of Columbia, United States
Tori is currently the Manager of Marketing and Digital Content for the National Geographic Society, playing a key role in digital content production and website marketing. She was most recently the Senior Manager of Digital Marketing at American Forests, leading their website and email engagement strategy and supporting the execution of large campaigns - including a historic 150th anniversary campaign. She also spent time at Africa New Life as their Communications Coordinator, driving successful fundraising and storytelling efforts with cross-cultural teams. Tori is a skilled writer, editor, and chaos coordinator, with experience organizing teams in flux and stepping in where needed. She has a M.A. in Strategic Communications, Advocacy and Social Impact from American University, and a B.A. in English from Abilene Christian University.
Responsible for the creation, curation and production of digital content to support the National Geographic Society's websites, blog, email newsletters, and broader marketing needs. This includes collaborating with various teams to implement a cohesive editorial vision to support the Society's mission to protect and illuminate the wonder of our world.
Played a key role in American Forests’ engagement and fundraising efforts focusing on web content, email marketing, SEO, digital advertising and storytelling. Used project management and analytics to promote data-driven strategy.
Lead copywriter and copyeditor, and head for email marketing, website maintenance, and major fundraising campaigns. Supported a multicultural team and external digital marketing agency with project management, content creation, and coordination of multiple tasks on a deadline.
Assisted 100+ multicultural and multi-lingual student clients with writing, research, and editing skills.
Participated in scholarly and public research through writing, archival research and editing; supported CMSI events and projects.