Mike Toofer

Founder at Jasper | Oral Wellness for Pets. Founder at RallyCry | Connecting Brands with Agencies.

Los Angeles, California, United States

About

Mike is a strategically minded advertising executive with a track record of driving growth for global brands and agencies. He currently leads RallyCry, an agency collective that helps brands connect with innovative and under-the-radar ad agencies, such as Giant Spoon, named one of Fast Company's 10 most innovative advertising companies in 2020. Prior to that, he led new business efforts for MOCEAN, an entertainment ad agency, helping develop and grow relationships with Quibi, Netflix, Disney+, and others. Mike also founded the new business department at The Many where he helped source, win and retain new account including Stitch Fix, FX, Netflix, QDOBA Mexican Eats, American Apparel, ibotta, and Cedars-Sinai Hospital.

Experience

  • Founder at Jasper®
    Feb 2020 - Present · 6 yrs 5 mos

    Jasper creates oral wellness products that keep pets healthy and their humans happy. o

  • Founder at RallyCry
    Feb 2020 - Present · 6 yrs 5 mos

    RallyCry is an advertising consultancy that matches brands with agencies. Our agency network includes creative, media, performance, PR, social media, and influencer agencies that help brands move their customers to action.

  • Investor | Advisor at Rideseekr
    Feb 2019 - Present · 7 yrs 5 mos

    RideSeekr aggregates all of the available micro-mobility options in your area onto one app. No more opening 10 different apps to find one scooter. Find it at rideseekr.app

  • Strategic Growth Consultant at Giant Spoon
    Apr 2020 - Jul 2020 · 4 mos

    Giant Spoon (#3, AdAge 2019 A-List) is one of the most innovative advertising agency in America. I'm proud to have helped them develop and codify their new business strategy and expand their client footprint by finding new brands that can benefit from their magic.

  • SVP, New Partnerships and Growth at MOCEAN
    Jan 2019 - Feb 2020 · 1 yr 2 mos

    MOCEAN is a 3x Agency of the Year winner. As the agency's growth leader, I've been tapped to diversify and grow the services we offer and the clients that we serve.