Denver Metropolitan Area
I’m a builder-operator. Not an advisor, not a strategist, not a “thought leader.” I ship AI inside operating companies — with Claude Code, custom MCP servers, and a P&L attached. The receipts: → Top 0.1% of 1,356 in Anthropic’s Performance Optimization Challenge → Former President & CTO at Area 15 Ventures (PE-backed, 500+ franchise locations — Daddy’s Chicken Shack, Port of Subs) → Multi-exit founder. First company at 22. First payroll at 10, working my uncle’s bike factory. → Former COO of Motto Mortgage Plus; Head of Recruiting & CX at RE/MAX World HQ (120,000+ agent network) → Zapier Award winner, ZapConnect speaker. Featured in NYT, NBC, and 1851 Franchise. Executive MBA (4.0), University of Denver. Between the bike factory and now, there was also an Army uniform — infantry team leader, combat medic, Afghanistan. I learned Pashto there; I’m learning Arabic now. That chapter taught me something I still use every day: calm ships more than clever. Today I’m CTO at MapMatix, where we build CRM and automation systems that put AI where it actually moves revenue — not where it looks good on a slide. My operating thesis is simple: most enterprise AI roadmaps don’t ship. Too much deck, not enough keyboard. That’s the work I care about. Through Truvisory, I take on a small number of fractional Chief AI Officer engagements each quarter alongside my work at MapMatix — usually PE portcos and Series B–D founders who want a senior operator on the keyboard, not another strategy deck. If you’re a founder, operator, or PE partner trying to turn an AI roadmap into something customers can actually feel — let’s talk.
Truvisory is a Cloudflare-native AI and automation consultancy. I build and ship working software — AI agents, RAG systems, and back-office automation — as an Embedded Fractional CTO or on fixed-scope 90-day sprints. One operator picks the stack, writes the code, and ships to production. Working software, not strategy decks. SBA-verified Service-Disabled Veteran-Owned Small Business (SDVOSB/VOSB). UEI KNZKX28MLC42 · CAGE 0HPQ0 · NAICS 541512. Serving both mid-market commercial teams and federal agencies — FedRAMP-aware, built on FedRAMP-authorized Cloudflare primitives. What I build: Production AI agents and RAG on the Cloudflare Developer Platform — Workers, Workers AI, AI Gateway, Vectorize, Durable Objects, D1, R2, Workflows. AI systems instrumented from day one — observability, cost controls, evaluation, and audit logging wired in, not bolted on. Automation for the work nobody wants to do — fixed scope, outcome-priced, shipped in 30–90 days. Earlier (2018–2023): operating and technology consulting across multi-unit franchising, PE-backed portfolios, and mortgage operations — customer-experience programs (including NPS work for RE/MAX World Headquarters), custom dashboards and review-generation tools, and marketing enablement. The throughline to today: a 25-year operator who now writes the code.
CTO at MapMatix, where I architect the technology platform and delivery systems behind our CRM optimization and business automation practice. From custom API integrations to end-to-end workflow automation and fully custom CRM builds, I lead the technical execution that helps growing businesses eliminate software chaos and recover lost revenue — averaging $32K recovered per CRM audit.
Also performed as Chief Technology Officer. K E Y A C C O M P L I S H M E N T S : • Zapier Award Winner. • Overhauled website creating a traffic-generating, fast, SEO optimized static Wordpress site secured by Cloudflare. Developed proprietary technical SEO plugin for location pages and developed location page management architecture. Increased web traffic by over 10x. • Overcame supply chain and labor hour issues by vetting and on boarding new vendors. • Created automated review generation and management system. • Implemented Server-Side conversion and e-commerce tracking, including cart abandonment marketing, focused retargeting, and audience building. • Leveraged Klaviyo for Email and SMS marketing and audience segmentation as well as grand opening audience list building. Achieved over 8,000 signups for single grand opening. • Implemented automated store-level digital marketing. • Onboarded PAR Punchh loyalty program. Configured App, App stores, SendGrid, Twilio, and DNS. Created automated marketing campaigns for loyalty through digital channels including in store captive Wi-Fi. • Vetted and implemented new Kiosk vendor. Implemented drive-thru tech. • Developed digital menu board solution allowing corporate administration, video capabilities, and zero subscription fees. • Implemented and onboarded Artificial Intelligence and Machine Learning (AI/ML) inventory, employee management, and KPI monitoring platform. • Created automations and workflows and leveraged APIs to facilitate franchisee candidate leads through CRM. • Performed all marketing duties including video creation for TV. Trademarked Food Like The Photos® and Franchise Your Future®. • Implemented data warehouse to automate internal reporting and dashboarding. Reports delivered in Slack to executives and store level reporting sent to franchisees minimizing lagging KPI latency. • Built catering platform and order automation that included store level Slack notifications.
Responsible for 100% of pre-acquisition technology analysis as well as post-acquisition technology overhaul and implementation. K E Y A C C O M P L I S H M E N T S : • Migrated legacy loyalty program to PAR Punchh. Configured App, App stores, SendGrid, Twilio, and DNS. • Overhauled website creating a traffic-generating, fast, SEO optimized static Wordpress site secured by Cloudflare. Developed proprietary technical SEO plugin for location pages and developed location page management architecture. Increased web traffic by over 3x. • Implemented Server-Side conversion and e-commerce tracking, including focused retargeting and audience building. • Onboarded location page platform and configured reverse DNS to integrate seamlessly into existing website infrastructure. • Vetted and implemented new Kiosk vendor as a nascent technology to the brand. • Implemented automated store-level digital marketing. • Implemented technologies to automate and elevate franchisee consulting processes. • Created automations and workflows and leveraged APIs to facilitate franchisee candidate leads through CRM. • Migrated all employees onto 2FA for security. • Migrated legacy, in-house server-based ERP system to modern cloud-based system. • Trademarked Franchise Your Future®.