Experienced Analytics Manager with a demonstrated history of working in the financial services industry. Passion for making data driven decisions to enhance customer experience. Skilled in Analytics, Machine Learning, Digital Strategy, Adobe/Google Digital experience suite, Databases, Management, and Direct Marketing. Strong Analytics professional with a Master of Finance focused in Banking, Corporate, Finance, and Securities Law from University of New South Wales.
-Channels and Marketing Analytics Tribe lead managing a team of 8 analysts, providing thought leadership and managing stakeholder requests. -In addition to Digital and Marketing Tribe responsibilities below, integrating branch and contact center sales. - Manage all staff sales KPI reporting and leadership reporting to identify performance of stores and staffs. -Manage regulatory reporting needs for different process in the form of exception reporting to support front line staff to remediate issues. - Automated all existing reports through scheduled jobs and Qliksense to ensure minimal overhead for maintenance. -Redesigned Data warehouse and data layer so ensure single source of truth and minimal work when making changes to data log
• Digital analytics Tribe lead managing a team of 5 analysts, providing thought leadership and managing stakeholder requests. • Customer journey mapping to ensure consistent and optimized Omni channel experience. • Developed the customer contact strategy through data and customer journey analysis. • Providing thought leadership to key stakeholders to ensure correct testing and result framework. • Developed end to end tracking dashboards for products, from application to customer quality and retention, connecting online data and offline data for a 360 view. • Created campaign measurement framework to ensure all campaigns have robust results. • Utilizing Adobe Analytics to provide insights and actions from online behavior. • Automated Adobe click stream data into SAS through Google Big query using python. • Lead the data development for all data going into Adobe Audience Manager. • Integrated Pega system with Adobe Audience manager passing on content ID and next best action for customer. • Lead the development for the data stitching capability via Celebrus, connecting CRM data with Audience Manager. • Process automation and development of self-serve reports to allow more capacity for deep dive analysis. • Lead all Pega proposition optimization and Digital Banking related communication development. • Marketing Mix Modelling for optimizing media spend for digital marketing. -Web tagging requirement leadership to enable data collection to drive actionable insight. -Machine learning models built for optimising media spend and acquisition contribution for digital marketing.