Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
With over two decades of progressive leadership in product management, I've cultivated a reputation as a transformative leader, driving innovation in technology and digital spheres across diverse industries. My career is a testament to the integration of technical prowess with executive leadership across numerous industries, I’ve exhibited a knack for balancing strategic foresight with hands-on execution. My journey has seen me at the helm of teams ranging from startups to Fortune 500 giants, always with an emphasis on fostering a culture of excellence, agility, and collaboration. I pride myself on being more than just a product leader. I am a mentor, a strategist, and above all, a believer in the power of team synergy. My experience is complemented by a vast skill set that spans Agile methodologies, data analytics, digital transformation, AI, and much more. As I look ahead, my goal remains unwavering: to lead from the front, champion innovation, and inspire teams to build products that make a difference.
As Associate Director of Group Product Management at ALDAR, I oversee a team of 45+ product leaders across a broad portfolio that spans Property, Retail, Education, Hospitality, Loyalty Marketing (Darna), Smart Cities, IoT, 3D Immersive Experiences, Generative AI, and Digital Sales. My mandate extends beyond digital transformation — I am focused on embedding strategic product thinking at the heart of how we deliver value, scale innovation, and drive measurable business outcomes. I’ve built and now lead a comprehensive product organization designed around customer-centricity, data-driven iteration, and cross-functional delivery. This includes the expansion of experimentation frameworks, the operationalization of end-to-end product discovery and delivery pipelines, and a deeper integration between product, engineering, design, and commercial teams. At the core, my focus is on leading ALDAR’s product teams to not only build what customers want — but to anticipate what they will need. Our ambition is clear: deliver frictionless, delightful digital experiences that reflect the future of living in the UAE.
As SVP of Product Management, I led ALDAR’s Digital Futures function, shaping the strategic direction of digital product innovation across a diverse portfolio — including Residential, Commercial, Retail, Hospitality, Education, and Loyalty. I established a modern product operating model grounded in customer insight, business alignment, and scalable delivery. My focus was not only on execution but on fostering a high-performance culture built on empowerment, empathy, and experimentation. Under my leadership, the function delivered measurable impact — from faster time-to-market to elevated customer satisfaction — while strengthening the company’s position as a digitally mature, customer-centric organization. I remain committed to evolving world-class product capabilities that align with ALDAR’s long-term vision and drive sustainable growth.
Served as the executive product lead across a portfolio of enterprise digital platforms, driving strategy, delivery, and product innovation across B2B, B2C, and G2B sectors. Built and scaled a world-class product management function focused on velocity, user experience, and measurable outcomes. KEY ACTIONS: • Defined the product vision and operating model across SaaS and PaaS offerings • Led transformation of product culture through agile frameworks and lean delivery practices • Directed cross-functional squads building digital products across web, mobile, and Web3 platforms • Trained and upskilled internal teams in product mindset, discovery, and experimentation • Acted as executive sponsor on key platform initiatives with government and enterprise partners RESULTS DELIVERED: • Delivered 10+ platforms across government citizen services, fintech, and internal team productivity • Reduced product development lifecycle time by 35% via agile coaching and process redesign • Improved time-to-market and feature adoption rates across all major product lines • Strengthened product discovery and validation processes, decreasing wasted build by over 40% • Positioned RAI as a strategic digital partner for enterprise clients in EMEA and APAC regions Focused on building high-impact digital products that created seamless, scalable, and user-centric experiences — reinforcing RAI’s reputation as a leader in digital innovation.
Appointed to lead digital product and agile strategy for Infinite PL — a joint venture between Saudi Post | SPL and RAI Digital — focused on transforming the Kingdom’s logistics sector into a globally competitive force. Serve as the executive lead for product excellence, agile enablement, and cultural transformation across digital initiatives. KEY ACTIONS: • Established product management discipline across all new digital platforms • Embedded agile delivery frameworks with emphasis on transparency, empowerment, and iteration • Oversaw ideation, design, and technical delivery for high-impact product launches • Co-designed and implemented SPL’s agile transformation and product operating model • Championed a values-based product culture aligned to Vision 2030 digital goals RESULTS DELIVERED: • Launched multiple citizen- and enterprise-facing digital logistics products within first 12 months • Launched KSA’s leading SMS marketing platform with industry-first data segmentation at scale. • Improved delivery speed of new platforms by 40% through agile maturity acceleration • Increased product team engagement and ownership, reflected in internal NPS and squad velocity • Reduced dependency on external consultants via internal capability building and coaching • Positioned Infinite PL as a digital innovation driver within Saudi Arabia’s national logistics strategy Focused on building scalable, user-centric digital products and product teams that enable Infinite PL’s mission to lead in logistics innovation — regionally and globally.
Led the enterprise-wide shift from project-led delivery to a product-led operating model across Boeing Commercial Aviation and Boeing Defense & Security. Built a culture of agility, continuous improvement, and empowered ownership across product teams. KEY ACTIONS: • Designed and executed Boeing’s enterprise product management transformation strategy • Launched internal product academy to upskill 40+ PMs across business units • Embedded agile product principles into cross-functional teams at scale • Created coaching frameworks to close product, design, and tech capability gaps • Partnered with executive leadership to align product delivery with operational goals RESULTS DELIVERED: • Owned delivery of Boeing's enterprise decision support system for 777 & 787 smart factories — reduced production cycle time by 18%, improving rate of production using computer vision tool tracking • Integrated ML-powered analytics that improved real-time decision-making and line efficiency by 22% • Accelerated internal product deployment timelines by 30% through scaled agile practices • Upskilled 40+ product managers, resulting in a 70% improvement in agile delivery maturity • Improved internal user satisfaction with digital tools by 25%, based on quarterly UX audits • Reduced reliance on external consultants by 35%, saving over $3M annually across units Focused on building scalable, intuitive digital products that transformed Boeing’s internal operations and reinforced its global leadership in aerospace innovation.
Led global product strategy for competitive gaming experiences reaching 30M+ players. Redefined how digital products were built, delivered, and scaled across platforms. KEY ACTIONS: • Set strategic direction for competitive digital gaming portfolio across web and mobile • Established agile operating models across cross-functional product squads • Launched core tooling to modernize tournament prize payment operations • Championed culture shift toward continuous delivery and iteration • Aligned product strategy with global growth and community engagement goals RESULTS DELIVERED: • Cut prize payout cycle from 90+ days to under 5, streamlining global operations • Boosted store and premiere event engagement by 30% across key U.S. markets • Accelerated delivery of global ranking and e-wallet features by 40% YoY • Scaled player-first innovations across the entire digital ecosystem, reinforcing Hasbro and Wizards of the Coast’s leadership in the gaming industry Focused on building high-impact, user-centric tools that fueled one of the world’s largest gaming communities.