Tel Aviv District, Israel
Led GAN's user acquisition team, consistently exceeding targets and propelling growth for partner brands in the rigorously regulated US iGaming and Sports Betting markets. • Skillfully managed the strategic allocation of an 8-figure user acquisition budget to achieve KPI objectives and drive substantial user and revenue expansion. • Applied data-driven insights to conceive inventive growth strategies and spearhead pioneering initiatives. • Maintained vigilant oversight, optimization, and reporting of campaign performance across a diverse array of ad networks. • Led the development of comprehensive test plans and conducted thorough performance analyses, identifying and capitalizing on high-impact opportunities. • Directed the marketing operations team, ensuring the optimization of marketing attribution and the implementation of best-in-class tracking practices.
Drove the UK Affiliation team to consistently surpass targets, fostering enhanced acquisition results through a strategic emphasis on value over volume. Achieved remarkable improvements across all relevant KPIs. • Oversaw and directed a team of 4 Account Managers, setting ambitious targets, analyzing performance metrics, and devising and executing marketing strategies. • Drove campaign optimization through comprehensive data analysis, elevating ROI and overall performance, culminating in increased revenues and acquisition numbers. • Cultivated strong cross-departmental collaboration to identify areas for enhancement. • Pioneered the development of novel routines, reporting standards, and analytical tools, which were adopted organization-wide to assess campaign performance. • Dedicated efforts to expedite the onboarding of new employees, providing comprehensive training on various facets of the role. • Managed top-tier affiliate accounts, ensuring their continued success and growth.
Cultivated profound expertise in cutting-edge affiliate acquisition techniques and campaign refinement. Oversaw a diverse range of affiliate, media buying, and mobile acquisition campaigns, resulting in a 180% expansion of market share and heightened acquisition rates across international affiliation markets, including The Netherlands, Canada, and the UK. • Spearheaded campaign optimization efforts, significantly elevating ROI and overall performance, which translated into substantial revenue growth and heightened acquisition metrics. • Collaborated with both new and established affiliates, optimizing websites, implementing innovative concepts, and enhancing graphic/tracking creatives to drive substantial performance enhancements. • Mastered the nuances of statistical analysis, skillfully leveraging data insights to fine-tune campaigns, amplify affiliate performance, and negotiate advantageous deals.
Drove impactful change by identifying, assessing, and implementing marketing initiatives. Committed to enhancing customer retention through data analysis and A/B testing. • Creating and managing marketing tools • Administration and control of CRM systems • Managing promotional calendars
Led the creation and assessment of (global) marketing campaigns and orchestrated the strategizing and implementation of fresh market entries and novel product launches. • Oversaw the advertising budget and supervised public relations initiatives for our in-house brand. • Managed both internal and external (marketing) communications, including the conception of point-of-sale materials and in-store promotional materials. • Generated content for press releases across various mediums, including physical and digital platforms. • Cultivated and maintained strong relationships with key accounts and suppliers. • Fostered cross-departmental collaboration to identify avenues for product enhancements on an ongoing basis.