Ho Chi Minh City, Vietnam
With over 15 years of experience in the Testing, Inspection & Certification (TIC) industry, I specialize in regulatory compliance, quality assurance, and market access strategies—particularly for the Electrical & Electronics (E&E) sector in Vietnam. Throughout my career, I’ve led cross-functional teams in marketing, sales, business development, operations, and laboratory capability development, supporting top-tier manufacturers and brands in achieving compliance with international standards. I’m passionate about helping businesses navigate complex regulatory landscapes—from local and regional requirements to global market access, product safety, and sustainability standards. With experience working alongside both multinational corporations and regional enterprises, I bring a strategic yet hands-on approach to compliance, growth, and technical excellence.
* Focused on the Electrical and Electronic Industry. * Managed whole Connectivity team including Sales, Marketing, Customer Services, Test Assignment Team, Reporting team, and Technical Specialist. * P&L Management: Develop and manage the budget, ensuring financial targets are met and resources are allocated effectively. Monitor financial performance, analyzing key metrics to ensure profitability and financial sustainability. * Operations Management: Oversee Daily Operations to ensure efficient and effective operations of testing services, maintaining high standards of quality and compliance; Process Optimization to implement and refine processes to enhance operational efficiency, reduce costs, and improve service delivery. * Partnerships and Alliances: Establish and nurture strategic partnerships and collaborations to expand service offerings and market reach. * Develop Strategic Plans: Formulate and implement long-term strategies to achieve business objectives and market expansion. * Market Analysis: Conduct market research to identify trends, opportunities, and competitive threats in the testing services industry. * Develop Lab Capabilities from Budgeting and Funding, Risk Management, Assessment and Planning, Design and Layout, Site Selection and Preparation, Procurement of Equipment and Supplies, Staffing and Training, and Operational Setup with support from the Global and Regional Technical Team.
* Focused on Testing services for the Electrical and Electronic Industries. * Managed 8 sales staff including admin/coordinator. * Sales Team Development: Mentored and developed a high-performing sales and marketing team, leading to increased team efficiency and morale. This created a more cohesive team environment and improved overall performance. * Revenue Growth: Led a comprehensive sales campaign that resulted in a 20-30% increase in year-over-year revenue. This growth significantly contributed to the company's overall profitability and market share expansion. * Market Penetration: Successfully entered and established a presence in Automotive new business, Global EE Access Business. * Customer Retention: Developed and rolled out a customer loyalty program that improved customer retention rates by 20%. Higher retention rates reduced churn and increased lifetime customer value. * Event Management: Organized and managed many successful Seminars/workshops and webinars that attracted many clients. These events enhanced the company’s reputation as a thought leader and generated significant business leads.
* Focused on Management Systems and Training services (Public and In-house). * Managed 6 sales staff including 1 sales admin. * Successfully entered and established a presence in the North of Vietnam, and implemented a new digital marketing strategy that increased qualified leads by 40%. * Developed and rolled out a customer loyalty program that improved customer retention rates by 20%. * Streamlined the sales and marketing processes by implementing a new CRM system. * Mentored and developed a high-performing sales and marketing team, leading to increased team efficiency and morale. * Organized and managed several successful industry conferences, technical workshops, and seminars that attracted key industry customers. These events enhanced the company’s reputation as a thought leader and generated significant business leads.
* Focus on Industry and construction services * Project Management supporting: Managed and supported high-value projects from inception to completion, ensuring client satisfaction and project success. * Event Coordination: Organized and coordinated successful industry events, workshops, and seminars that enhanced the company’s visibility and reputation.
* Digital Transformation: Leading digital marketing initiatives, including social media, SEO, and content marketing, to increase online visibility and customer engagement in SEA. * Market Penetration: Successfully entering and establishing a strong presence in multiple SEA markets, leading to significant market share growth. * Event Management: Organizing and executing successful industry events, conferences, and webinars that position the company as a thought leader in the SEA market.
* Digital Transformation through Vietnamese website: bureauveritas.vn, leading digital marketing initiatives that enhance online presence and engagement. * Lead Generation: Successfully implementing campaigns that result in a high number of quality leads. * Brand Awareness: Increasing brand recognition and reputation through various marketing channels such as Technical seminars, Exhibtion, Sponsorship, etc.