Prague, Czechia
Experienced technical lead with a strong focus on web development, integrations, and web analytics. Skilled in designing scalable solutions across modern marketing and operations platforms, with deep expertise in automation and process optimization.
- Leading the technical strategy, implementation, and optimization of Adobe Workfront for campaign planning and workflow management across global teams. - Architecting scalable, secure, and extensible Workfront environments aligned with business goals across multiple teams and regions. - Designing and building custom applications on top of Workfront using serverless AWS architecture (e.g. Lambda, API Gateway, S3, CloudFront) to extend Workfront capabilities beyond native functionality. - Establishing and maintaining best practices and documentation to ensure consistency and efficiency. - Driving automation of workflows and integrations using Workfront Fusion and APIs. - Leading integrations with third-party platforms and establishing robust sync models. - Optimizing Workfront reporting, governance, and system scalability to support marketing operations. - Collaborating with stakeholders to ensure Workfront meets business requirements. - Troubleshooting and resolving technical issues related to Workfront and its integrations. - Acting as the main technical contact for stakeholder alignment, issue resolution, and roadmap planning related to Workfront and connected systems.
- Implementation of measurement solutions using GTM (Google Tag Manager), GTM server-side, and GA4 (Google Analytics 4) with JavaScript. - Automation of tasks using various APIs. - Ensuring accurate data collection and analysis for effective digital analytics. - Collaborating with teams to optimize tracking and reporting methodologies. - Keeping up-to-date with industry trends and emerging technologies. - Troubleshooting technical issues related to analytics implementation. - Contributing to the development and maintenance of analytics tracking documentation and best practices. - Occasional involvement in front-end development using React.
- Implementation of proper measurement across WEB using Google Tag Manager tagging. - Establishing and maintaining CRO project (conversion rate optimization). Identifying gaps and opportunities based on the gathered data. - Optimizing WEB and improving conversion rates for all marketing digital channels by constant performing A/B testing. - Collaborating with regional marketers, mar&tech, and ACQ teams in order to maximize the conversion rates for their marketing efforts and campaigns. - Ensuring WEB is properly optimized from a technical point of view with emphasis on loading speed. - Managing resource blockers. - Optimizing mobile traffic flow in order to maximize CR for mobile devices.
- Improving customer user journey by constantly developing and running A/B tests - Developing personalization campaigns based on live data (using HTML/CSS/Javascript) - Authoring of custom Javascript tagging across brand web sites according to guidelines with excellent attention to detail within the timeframe - Performing regular audits & testing of tagging across to ensure consistency and adherence to central tagging guidelines with a proactive approach to locating issues that require correction - Investigating new technological opportunities to improve the existing solutions and add new features - Creating documentation of business use cases about technology usage