Berlin, Berlin, Germany
As a seasoned leader, I have scaled commercial operations for B2B digital solutions for start-ups, scale-ups and corporate, in different technical sectors including Healthcare and Life Sciences. My career spans both startups and global corporations, giving me a broad perspective on industry challenges, opportunities, and technological transformation. Holding a Ph.D. in Neurosciences, I combine scientific insight, business acumen, and technical expertise to drive strategy and execution. I have led high-performing teams across marketing, sales, and customer success, delivering sustainable growth and innovation. Passionate about the intersection of technology and health, I focus on initiatives that improve patient outcomes, streamline operations, and accelerate R&D—creating meaningful impact across the sector.
Lead both Marketing and Customer Success teams (as Senior Director/VP) to deliver a best-in-class E2E Customer Journey for Healthcare Professionals and other relevant stakeholders. Member of the EMEA & Extended Global Digital Leadership teams. Besides the Marketing role (below), the Customer Success leadership entailed: - Actively manage and grow Lighthouse projects and strategic accounts - Establish, maintain and leverage customer partnerships for sustained growth - Own Net Revenue Retention targets - Own Renewal and Upsell pipelines - Define, implement and measure customer training, onboarding and product adoption strategies
Define and execute an ambitious global, regional and local launch and Go to Market strategy for Bayer’s AI orchestrator and >20 AI partner SaMD Own commercial funnel and brand visibility which included: - Drive regional demand generation with multi-channel campaigns (PPC, 3rd party, email), expanding database to 25K+ qualified contacts and scaling the generation of a €10M+ pipeline. - Enabled SDR and sales teams with targeted programs and product marketing, accelerating lead conversion up to 50%. - Scale localized SEO-optimized websites across EMEA, delivering 300% YoY traffic growth and Top 3 SERP rankings. - Executed 80+ national and regional events to boost brand presence and engagement. Actively define innovative medico-marketing ways of working to evangelize the digital brands in the market. Identify and manage Key Opinion Leaders to further strength market presence Lead the global implementation of CRM and other strategic commercial Tech Stack Work closely with department heads and local teams in regular update and strategy meetings.
Providing pro-bono strategic consultancy to single entrepreneurs, small businesses, startups, and charities to help them overcome growth barriers. Advising on holistic marketing strategies across the entire customer journey, including: - Digital Channels: SEO/SEM optimization, social media growth (organic and paid), high-conversion email marketing, and content strategy. - Traditional & Offline Outreach: Print media, direct mail campaigns, event marketing, trade show strategy, and local "guerrilla" marketing. - Sales Enablement: Developing persuasive sales scripts, CRM implementation, lead nurturing workflows, and pitch deck refinement. - Brand & PR: Crafting compelling brand identities, press release distribution, and community-building initiatives. Helping entrepreneurs refine their value propositions and identify untapped revenue opportunities. Contributing to the UK’s SME ecosystem by bridging the digital skills gap.
Reporting directly to the CCO, I supported and oversaw the growth of the global marketing and commercial ops teams that lead to an €8M Series B financing round. - Drive user and customer acquisition and retention by building and enhancing recognition of Labforward brand and products - Define, implement, and manage marketing strategy for optimal performance and results - Work closely with other department heads in regular update and strategy meetings, and report on all marketing activities. - Business owner & product stakeholder representing the Marketing requirements for the product. - Ensure all marketing programs are successful, metrics-driven, and goal-oriented. - Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight key differentiators - Build and further develop relationships to evangelize the labfolder brand, mission, and movement in the market. - Establish goals and create the strategy for meeting marketing deliverables and metrics; - Establish team and individual goals and metrics - Responsibility on how the marketing budget is spent in order to achieve goals. - Attend and speak at industry events - Recruit and select new members of the marketing team, ensure staffing levels are maintained in order to achieve goals. also: - Global Sales operations management (CRM and sales automation) - Global sales and Business development manager
- Drive user and customer acquisition and retention by building and enhancing recognition of labfolder brand and products - Define, implement, and manage marketing strategy for optimal performance and results - Work closely with other department heads in regular update and strategy meetings, and report on all marketing activities. - Business owner & product stakeholder representing the Marketing requirements for the product. - Ensure all marketing programs are successful, metrics-driven, and goal-oriented. - Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight key differentiators - Build and further develop relationships to evangelize the labfolder brand, mission, and movement in the market. - Establish goals and create the strategy for meeting marketing deliverables and metrics; - Establish team and individual goals and metrics - Responsibility on how the marketing budget is spent in order to achieve goals. - Attend and speak at industry events - Recruit and select new members of the marketing team, ensure staffing levels are maintained in order to achieve goals. - Growth Hacking also: - Sales operations management (CRM and sales automation) - International sales and Business development manager
Marketing Director • Plan, execute and analyse Digital Marketing Campaigns, including: o Email Marketing o SEA o SMM o SEO (On-Page and Off-Page) o Marketing Automation with lead scoring (CRM based) o A/B testing o Competition research & insights o Technical work on multi-language websites o Analytics & Reporting • Inbound Marketing & Conversion optimization o Website creation, maintenance & audits o Digital content planning, creation, and optimization in different formats, including landing pages (SEA), blog posts and guest articles o Lead generation and conversion o Basic CSS, HTML, JavaScript and API optimization o Analytics & Reporting o Multi-language website implementation and maintenance • Sales, Customer Success Management, and Support specialist o International Account Manager - working with different stakeholders in Academia, Startups, SME and large organizations o Inbound and outbound sales (email marketing, cold calls, event management) o Sales funnel analysis o CRM Management and optimization o Implementation & maintenance of Support tools (Freshdesk) for customer support • Project Management o CRM migration o Support tool migration o Website migration o Event organization o Customer Messaging tool implementation • Community Management o Ambassador program creator o Innovators program creator o User engagement Newsletters (drip campaign) o Net Promoter Score • Product specialist o Provided a personalized customer experience o Informed customers about product updates o Provided technical expertise to customers experiencing software issues o On-site and online product demonstrations for different stakeholders • Tools expertise o Google Adwords, Google Analytics, Google Optimize, Google Data Studio, Google PageSpeed, Wordpress, CRMs, Sendy, Mailchimp, Buffer, Zapier, Jira, Freshdesk, Adobe Photoshop, Adobe Illustrator, Drift, SEOsitecheckup, YoastSEO, SurveyMonkey, MS Office Suite, Google Productivity Suite and Mac Productivity Suite