Geelong, Victoria, Australia
Strategic and creative digital marketing and content leader with over a decade of experience delivering high-impact campaigns, content, and platforms across every tier of sport in Australia. Proven ability to lead cross-functional teams, manage complex multi-channel projects, and drive measurable outcomes across fan engagement, commercial and consumer growth, and brand development.
Reporting directly into the CEO. I oversee content direction, brand management, marketing communications, digital and partnerships.
Specialise in the development and execution of digital marketing and content strategies. With a focus on driving audience and revenue growth. Plus, website development, editorial and video production. Joined the team at AFL Barwon to support their Communications and Commercial team with developing content to increase audience engagement and growth. Helped increase viewership by over 500% within four months.
Departed the Geelong Cats after seven fantastic years to take a career break and dedicate a period of my life to spending more time with my family as a full-time parent.
Role focuses primarily on video contect creation (Premiere and After Effects), EDM creation and distribution, website management and graphic design.