About
Experienced marketing and business leader in international retail and sporting good landscape, with strong origins and network in professional sports industry | Focused on building strong & resilient teams under changing environments & challenging macroeconomic contexts | Celebrating diversity - different cultures and languages.
International rewards received: Forbes (Top CMO Colombia) & Cannes Lions (Football Latin America)
Experience
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adidas (12 yrs 1 mo)
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Senior Director Brand - Colombia
Jul 2024 - Present · 2 yrs 1 mo
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Senior Director Business Unit Football - Latin America
Jan 2021 - Jun 2024 · 3 yrs 6 mos
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(Interim) Business Unit Lead Football - Latin America
Jan 2020 - Dec 2020 · 1 yr
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Sports Business & Strategy Consultant - Latin America at among others; Homeless World Cup, US American Embassy, UCI & Mexico City government
Jan 2012 - Jul 2014 · 2 yrs 7 mos
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Marketing & Sponsoring Director - Swiss National Cycling Federation at Swiss Cycling
Dec 2007 - Dec 2012 · 5 yrs 1 mo
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International Olympic Committee, Olympic Games Department at International Olympic Committee – IOC
Jul 2007 - Oct 2007 · 4 mos
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Communications Consultant - Risk and Crisis Communication (ERC) at Ministerie van Binnenlandse Zaken en Koninkrijksrelaties
Jul 2003 - Dec 2006 · 3 yrs 6 mos