St Paul, Minnesota, United States
I am a strategic communications leader with deep experience working for Fortune 500-level multinationals, managing major projects and supporting C-suite leaders and CEOs. I build winning narratives around the issues that matter, including sustainability, food, health and technology, and bring them to key audiences in a way that connects, at the right time, over the right channel. ★ STRATEGIC THINKER: Expert at helping large organizations navigate challenges and ensure continued growth in a fast-changing business environment. Focus on sustainability, sales enablement and technology. ★ MULTI-PLATFORM TOOLKIT: Internal and external corporate channel management, executive positioning, media relations, crisis communications, issues and repuation management, digital content creation, video, social media and creative agency relationship management. ★ MASTER EXPLAINER AND PERSUADER: Former reporter and copywriter. Trained in finding the golden nuggets of narrative, simplifying complicated issues and creating messaging strategies that win over key audiences and convert trust into tangible growth. 🔹★★★★🔹★★★★🔹★★★★🔹 CAREER HIGHLIGHTS: ★ Messaging and strategy: Created the “Climate = Water” messaging framework that positioned Ecolab as a climate services provider. Today, climate is one of the company’s four strategic pillars. ★ Crisis communications: Led Covid-19 communications for three food safety-related Ecolab business units, establishing them as the partner of choice as the pandemic ravaged the foodservice and hospitality sector. ★ Issues management: Led a year-long food ingredient reputation management pilot project for Cargill, developing new strategies to defend embattled products in a fast-changing consumer and (social) media landscape. ★ Executive positioning: On-site speechwriter and media handler for Cargill CEO David MacLennan at the 2014 U.N. General Assembly, making the company’s first no-deforestation pledge and laying the groundwork for further business-critical sustainability policies. CORE COMPETENCIES: Communications strategy ● Communications planning ● Project management ● Messaging ● Positioning ● Narrative development ● Content creation ● Storytelling ● Blogs, op-eds & articles ● Social media ● Video scripts ● Speechwriting ● Executive communications ● Media relations ● Crisis communications ● Sustainability ● ESG ● DE&I ● Food ● Agriculture ● Water ● Climate ● Hygiene & infection prevention ● Healthcare ● Medical technology ● Big data
Lead public affairs for SCS Global Registry, a groundbreaking clearinghouse for the evaluation, registration and financing of global climate mitigation projects. - Build SCS Global Registry's public presence and thought leadership - Manage relationships with stakeholders including media outlets, policymakers, NGOs and industry - Manage a multichannel communications strategy
Provide high-level communications strategy and content counsel for Fortune-500 companies, multinationals, start-ups and agencies. 🔹 Develop communications, marketing and thought leadership strategies, messaging platforms and communications plans 🔹 Create reports, speeches, blogs, op-eds, brand journalism, video, social media and other forms of content 🔹 Clients include major U.S-based and international companies as well as content and marketing agencies 🔹 Focus areas: technology, food and agriculture, healthcare, sustainability, messaging and positioning, executive communications
Create and execute marketing and advertising campaigns for global clients in the healthcare sector. Develop high-impact content that generates tangible ROI. 🔹Accounts: Clients included Fortune 500-mainstays such as UnitedHealth and Medtronic as well as technology-driven up-and-comers like Castle Biosciences and InspireSleep. 🔹Strategy and positioning: Collaborate closely with clients, strategists and account executives to identify unmet opportunities. Create positioning statements, UVPs, brand narratives and message maps. 🔹Content creation: Develop creative concepts and write high-quality copy for channels including video, social media, digital and print ads, etc. Collaborate with graphic designers and videographers.
Lead strategic communications initiatives positioning Ecolab as the leader in helping companies in all sectors work more profitably and sustainably. Support CEO Doug Baker and CSO Emilio Tenuta. Lead high-performing project teams. STRATEGIC PROJECT AND TEAM MANAGEMENT 🔹Plan and manage communications projects related to critical issues such as water, climate, energy and health. 🔹Lead project teams with peers and senior members spanning Ecolab’s different businesses and functions. EXECUTIVE POSITIONING 🔹Program management: Lead Ecolab’s sustainability executive positioning program. Produce Corporate Sustainability Report. Maintain a proactive editorial calendar. Create communications plans and strategies. manage content creation. Maintain relationships with commercial, technical and NGO partners. 🔹CEO and senior leader support: Write speeches, articles, social media posts and other content for CEO Doug Baker and Chief Sustainability Officer Emilio Tenuta. Provide support on media interviews and other external events with presentations, key messages and strategic counsel. PRODUCT AND POLICY LAUNCHES 🔹Lead major multi-channel initiatives in support of business priorities, including: - Ecolab’s overarching “Climate = Water” messaging framework - Numerous sustainability commitments related to water, energy and carbon emissions - The launch of the Smart Water Navigator online tool at the New York Stock Exchange - Covid-19 communications for three Ecolab business units RESULTS-DRIVEN COMMUNICATIONS 🔹Sales enablement: Support external thought leadership campaigns with tailored content for support marketers and Ecolab’s 25,000+ strong sales force, including slides, talking points, emails, and infographics. 🔹Stakeholder outreach: Create special content for investor relations, government relations and talent acquisition.