Carteret, New Jersey, United States
I am a marketing and growth strategist who connects brand storytelling with measurable performance. Over the past decade, I’ve led marketing initiatives spanning live entertainment, hospitality, and consumer sectors, consistently delivering audience growth, yield improvement, and brand transformation. At BASE Entertainment, I partnered with Caesars Entertainment to drive ongoing marketing strategy for Mat Franco: Magic Reinvented Nightly—boosting attendance and yield through data-driven creative and cross-channel optimization. I played a key role in bringing the first hologram concert tours to life, reimagining how legacy artists can engage audiences through next-generation technology Most recently, I led digital and strategic marketing for a national B2B brand, re-engineering its acquisition funnel to achieve double-digit gains in lead generation and conversion efficiency while cutting customer acquisition costs. Today, I’m focused on bringing that blend of creativity, analytics, and leadership to organizations ready to elevate their marketing performance across entertainment, experience, and property portfolios.
Spearheaded full-funnel programmatic campaigns that increased lead volume by 30% and conversion rates by 18%. Launched and optimized a new e-commerce platform, reducing bounce rate by 12%, increasing session duration by 20%, and driving 25% YoY traffic growth. Delivered 15% YoY sales growth while lowering cost per acquisition by 10% through data-driven marketing initiatives.
Cross-functional team lead, guiding the strategy and execution of marketing plans including traditional and digital marketing, PR, social media, and promotions.
Mat Franco: Magic Reinvented Nightly - Developed and managed full-funnel digital programs aimed at driving online ticket sales including email, programmatic and social media - Initiated and optimized pricing strategies across all sales channels: group sales, wholesale, timeshare and brokers - Increased attendance and net average ticket price every year, creating pricing strategies and messaging that positioned Mat Franco to outperform a volatile market that had seen numerous magic shows open and close in Las Vegas since show’s launch- Created pricing strategies and messaging that positioned Mat Franco to outperform a volatile market that had seen numerous magic shows open and close in Las Vegas since show’s launch - Created a tracking model that provided data to drive key changes to inventory management, price increases, scaling and day-of initiatives Roy Orbison and Maria Callas Hologram Tours - Launched first-ever live hologram tours, selling 87% capacity through integrated marketing and press efforts - Led global marketing and tour strategies and leveraged hologram technology interest in PR efforts Developed and managed marketing toolkits and brand standards
- Developed and implemented digital campaigns which delivered 300% ROI (PPC, SEO, email, social, acquisition and retargeting) - Led marketing efforts which drove record Q1 single ticket sales for PTC - Produced performance-based programming to optimize limited marketing budgets - Restructured and led marketing team consisting of PR, creative, sales and box office – total team of eleven
- Increased single ticket sales from 78,000 annually to over 98,000 - Grew subscription revenue from $510,000 to $680,000 (amid declining subscription revenues nationally) - Co-created “Music on the Rock” concert series - Successful rollout anchored the new Playhouse Downtown venue - 97% capacity across four years - Developed Gold Addy Award-winning campaign, which spanned digital, traditional, social and direct marketing - Managed PR, Creative, Sales and Box Office – total team of fifteen