Tom Tetteroo

Regional Director Middle East, Africa and Central Asia at IQIP Middle East

Dubai, United Arab Emirates

About

Strategic and results driven Managing Director with 10+ years of experience leading multicultural, commercial and operational teams in high risk, complex business-2-business environments. Proven track record in scaling regional businesses, delivering consistent commercial results and building high performing organizations in automotive, power generation, construction and foundation equipment markets. Demonstrated success in driving double digit revenue growth, developing new markets and achieving commercial targets on major international projects in Civil Construction, Oil & Gas, Offshore Wind and Industrial sectors. Expert in high value contract negotiation, EPC engagement and leading business units with full P&L responsibility. Building new entities from the ground up and leading organizations through rapid expansion while maintaining operational discipline and customer focus. International experience across Europe, Middle East, Africa, Central and Southeast Asia, supported by an Engineering background and an International MBA. Committed to continuous team and leadership development, strengthening organizational performance and driving sustainable long term growth.

Experience

  • IQIP (10 yrs 2 mos)
    • Regional Director Middle East, Africa and Central Asia
      Jan 2022 - Present · 4 yrs 6 mos

      Leading IQIP’s commercial and operational performance across MEA & Central Asia, with full P&L accountability and responsibility for driving regional strategy, growth and organisational development. Key Achievements: • Scaled regional order intake with 96,8% growth from 2022 to 2025. • Expanded the Dubai entity from 6 to 12 employees, transforming it into a multi regional hub with strengthened Sales, Service, and Operations capacity to support multi‑country growth. • Accelerated revenue growth through strategic account development, improved territory coverage, and deeper engagement with global customers and EPCs. • Build and coach a diverse, multicultural team with a strong focus on performance management, capability development and accountability structures. • Positioned IQIP as a trusted partner in key markets through improved service responsiveness, customer support, and technical engagement.

    • General Manager Middle East & India
      Jul 2019 - Dec 2021 · 2 yrs 6 mos

      Led the setup and growth of IQIP’s regional Sales & Service operations, with full P&L accountability and responsibility for establishing the company’s commercial and operational footprint in the Middle East & India. Key Achievements: • Launched and built the Dubai entity from the ground up, doubling order intake every year within the first two years. • Set the foundation for the regional scale up (2020–2025) by establishing the initial Sales & Service team, processes, and strategic customer base. • Expanded market penetration through stronger customer engagement, improved sales funnels, and growth in after sales and service activities. • Strengthened alignment with HQ and other Regional Offices by standardizing processes across pricing, product strategy, and delivery execution.

    • Sales Manager
      May 2016 - Jun 2019 · 3 yrs 2 mos

      Area Manager Sales at IHC IQIP / FUNDEX Equipment

  • Area Manager Sales United Kingdom & Ireland, Scandinavia and Baltic States at IHC FUNDEX Equipment
    May 2016 - Jun 2019 · 3 yrs 2 mos

    Managed sales and rental of foundation equipment across Northern Europe, driving growth through strategic account development and strong customer engagement. Key Achievements • Expanded key accounts and increased market presence across multiple European regions. • Delivered strong revenue growth by strengthening distributor networks and improving territory coverage. • Opened new accounts and boosted product visibility through onsite/jobsite visits and major industry events.

  • Account Manager Industry at Esco Aandrijvingen B.V.
    Aug 2014 - Apr 2016 · 1 yr 9 mos

    Responsible for the sales and marketing of mechanical and hydraulic drive systems (including couplings, gearboxes, transmissions) within the Netherlands.

  • Business Development Manager Gensets at Cummins DBU - Europe
    May 2011 - Feb 2014 · 2 yrs 10 mos

    Responsibilities: • Lead in Business Development, Customer Development and Customer Partnerships to grow the business for Powergen Sales for standard generating set equipment. • Implement Pricing Excellence and Distribution Channel strategy. • Run marketing and sales promotional campaigns for Powergen Products and Services.

  • Sales Support Engineer Scandinavia and Benelux at Cummins Holland B.V.
    Apr 2008 - May 2011 · 3 yrs 2 mos

    Market segments: Construction, Industry, Automotive, Marine, Power Generation, Oil & Gas. Responsibilities: • Creating quotations and confirmations • Managing calculations, specifications and pricelists • Communicating with purchasing, engineering, finance, management and customers on sales order process. Project: Delivered an Oil & Gas Market Study for Cummins Scandinavia and Benelux.