London, England, United Kingdom
Brand Partnerships specialist with a track record of delivering Talent-led campaigns across Sport and Entertainment. Specialising in identifying and securing brand deals, ambassador roles, and endorsement opportunities that align with Talent strategy and brand goals. Experienced in end-to-end Talent procurement, negotiation, and campaign development - connecting agencies and brands with Talent that drives real impact. Passionate about building strong relationships and delivering commercial results.
Problem solving and creating impact within the Commercial Account Team for the Microsoft UK account.
Planned and executed industry award programme campaigns through: • Target audience identification. Performed analysis of industry database (Barbour ABI) to identify target audience of 5000 qualifying award candidates using segmentation criteria • Supported development of multi-channel ‘call to entry’ campaigns. Identifying campaign communication channel mix based on target audience preferences, and developed copy for print component of the campaign • Venue cost-effectiveness analysis and reporting. Identification of venues offering optimal cost effectiveness, and report generation to provide ranking and supporting data • Generated new sponsorship opportunities. Led internal meetings to explore diverse types of sponsorship partners, and initiated relationships with potential campaign sponsors