Berlin Metropolitan Area
I'm a senior-level marketing copywriter, content manager and editor with 10 years of experience in e-commerce and journalism. I have extensive experience in all aspects of copywriting and content marketing - from the management of content marketing campaigns to the creative aspects of producing exciting and engaging content. My professional roles have required me to plan, conceptualise and create everything from blogs, social media posts and landing pages to Google adverts, infographics and video scripts.
Proficient Copywriter specializing in various industries, including Travel & Tourism, Edtech, and the Arts. My expertise extends to crafting compelling product descriptions, engaging long-form content, and impactful newsletters. I also provide valuable insights and guidance on writing style and social media best practices to help clients effectively connect with their target audience.
As a key member of the editorial team at Berlin Loves You, a prominent Berlin-based online magazine focusing on culture and lifestyle, I've been responsible for the day-to-day management of the website and its social media presence. Over the past four years, I've played an integral role in building the Berlin Loves You brand, actively seeking and creating opportunities to bring the vibrant stories and culture of this city to life for our dedicated monthly readership of 30,000. My articles have covered a diverse range of topics, from gastronomy to arts and music, and often featured both written content and captivating photography. My experience has not only honed my storytelling abilities and editorial skills but has also sharpened my time management and task delegation capabilities. I've successfully led a team of freelancers who contribute to Berlin Loves You by overseeing work assignments, managing pitch submissions, and ensuring all content aligns with the brand guidelines that I played a significant role in establishing. In addition to my editorial responsibilities, I've taken on the role of the blog's Social Media Manager, crafting, scheduling, and publishing engaging content on Facebook and Instagram. I've also contributed to devising and executing digital advertising campaigns, both for the blog and third-party advertisers. Furthermore, I've been instrumental in the recent redesign of our website, where I handled various technical aspects, including quality assurance and debugging. My expertise extends to content management systems (CMS), primarily with WordPress but also encompassing experience with other systems throughout my career.
I craft copy for sales campaigns, SEO-focused blogs, landing pages, social media, internal communications, and much more. Key focuses: - Conversion-focused SEO blogging - Video scriptwriting - Social media campaign management - Email marketing campaign copy - Brand building and customer obsession Blog articles: https://www.hostinger.com/blog/author/tomtaylor
At Idealo UK, I had the responsibility of curating and upkeeping the product catalogue, a task achieved through ongoing market research. My role included crafting persuasive marketing copy, conducting quality assurance checks, optimizing pages for improved SEO performance, and ensuring an enhanced customer experience on the website. My dedication aimed to provide customers with the best possible shopping experience.