Detroit, Michigan, United States
For 11 years I led digital production for Chevrolet.com, the #1 automotive manufacturer site per JD Power, with 10M monthly users. I saw the site through four platform migrations and the Silverado EV launch (150,000 preorders, record reveal traffic) I'm a process-first producer and program manager, but the point of process isn't process itself, it's people. Good process keeps teams engaged, clients informed, and the work moving. It also produces better creative, which leads to happier clients. That's the outcome that matters. I build the processes, teams, and systems that let large digital programs complete their work on time and under budget. Across two decades at agencies, publishers, and enterprise clients, I've reduced rounds of corrections from 5 to 2, cut maintenance turnaround from 8 days to 8 hours, and shortened large-build schedules by weeks by replacing churn with clarity and confusion with documentation. Most recently I consulted with Rocket Mortgage's marketing team to design their digital production methodology from the ground up, then walked it through nine open-web proposals with senior creative leadership. I'm based in Detroit. The work I do best: standing up new digital production operations, leading complex platform migrations, and bringing structure to fast-moving environments.
• Designed a digital production methodology for Rocket Mortgage from the ground up — covering project initiation, estimation, schedule development, delivery management, and ongoing cadence for web deployments. • Built the methodology on existing workflows — conducting cross-functional interviews across the marketing division and reviewing existing documentation before writing a single process document. • Led process integration discussions for 9 distinct open-web proposals using the new methodology, alongside a team of 10 producers. • Presented the methodology roadmap to senior and executive Creative leadership.
• Oversaw end-to-end production for Chevrolet.com — the #1 automotive manufacturer website per JD Power, supporting 10M monthly users — for 11 years across 4 platform migrations. • Reduced content update turnaround from 3–5 days to 8 hours or less, and cut correction rounds from 5 to 2, through cross-organizational process redesign that outlasted my tenure. • Led 4 full platform, design system, and CMS migrations involving large-scale content management, new functionality development, and cross-agency coordination — including the Quantum platform rebuild (400 URLs, 75 stakeholders, 8 months). • Launched dozens of high-visibility sites including the Silverado EV microsite (150K preorders, 20-person team, 10 months brief-to-CES), the first mid-engine Corvette site, and the full Chevrolet EV information environment. Coordinated 20–25 vehicle launches per year alongside monthly retail campaigns. • Oversaw work for 8–10 producers and managed a portfolio of 250–500 site projects annually. Developed and delivered onboarding training for every producer joining 2014–2024. • Managed seven-figure vendor budgets, consistently delivering on time and under budget. Onboarded CGI and technical vendor partnerships that lasted years.
• Served as Product Owner for an Agile team of 15, managing a library reference database deployed across thousands of libraries worldwide. • Oversaw day-to-day development for digital reference platforms supporting 7M user sessions annually and $35M in annual revenue. • Led the launch of a new electronic reference product for international markets, coordinating local and offshore teams.
• Scaled a reference book series from 8 to 26 volumes per year while streamlining documentation and production processes — generating $3M in annual sales across high-volume e-book and print projects. • Managed a $500K annual budget covering contracting, payment, and scheduling for dozens of freelance editors and contributors. • Launched two library manuscript web application projects involving the digitization of 300,000+ images for international markets.