Barcelona, Catalonia, Spain
I help organisations translate user insights into strategic decisions. Drawing on 10+ years of experience, I’ve scaled research practices, shaped major product launches, and enabled teams to make confident, user-centred decisions. I also mentor junior researchers and career switchers interested in user research, just like I once was. If you need help, feel free to reach out.
• Initial questionnaire development, project set-up, and survey programming (desktop/mobile environment) via HTML based software • Project coordination with external agencies (fieldwork deployment and translation) • Programme SPSS syntax for data cleaning and analysis (cross-tab, statistical modelling, data manipulation) • Qualitative research and analysis (online eye-tracking, online/offline interview, moderation, synthesizing) • Write actionable final reports with recommendations on how to maximise business opportunities and ROI, followed by client presentations • Is a primary/main contact point to liaise project stakeholders based in the Japanese headquarters with our Dutch office regarding all the Japan related research projects • Methodology, sample and research related matter feasibility consultation