Markham, Ontario, Canada
With over 25 years of experience in the retail, distribution, and manufacturing sectors, I have developed a comprehensive understanding of the industry, representing top-tier brands such as Sakura Range Hoods (Active), Edifier (Active), and other Brands in North America. My expertise spans various facets of the business, ensuring seamless integration of services from product development to market entry. Throughout my career, I have honed my skills in managing relationships with mass retailers, including Amazon, Best Buy, Canadian Tire, Costco, Home Depot, Loblaws, London Drugs, RONA, Staples, Walmart, Wayfairs, and other regional players. This experience has equipped me to conduct purchase negotiations, product development, operation, marketing and sales analysis, consistently driving growth and efficiency. In my professional journey, I have been fortunate to work on diverse projects that have enriched my skills in operational management and marketing. I have led branding initiatives and managed trade shows, showcasing my capability to execute strategic marketing campaigns with precision. My expertise in branding has allowed me to strengthen brand identities and elevate market presence. My dedication to continuous improvement and commitment to excellence has been the foundation of my success, enabling me to deliver outstanding results and build lasting relationships with stakeholders. Additionally, I provide consultation in software solutions and deployment, leveraging platforms such as Fishbowl Inventory, ShipStation, Sellware, CommerceHubs and QuickBooks to enhance operational efficiency for clients. My expertise includes streamlining inventory management, improving financial reporting, and ensuring robust supply chain management. This proactive approach ensures that market demands are addressed and resolved effectively, delivering the best outcomes for the organization. My deep understanding of the industry, combined with my skills in operations and marketing, makes me a valuable asset in driving significant contributions to the growth and success of any organization. My commitment to excellence and continuous improvement has been the cornerstone of my professional journey, enabling me to deliver outstanding results and build lasting relationships with stakeholders.
Edifier: A Passion for Sound Founded in 1996 in Beijing, China, by a group of audiophiles with mission to provide the best audio experience possible with North America division established in Canada in 1998. We emphasize excellent sound quality, sleek designs, and affordability. We continue to push the boundaries of audio technology, developing new innovations to enhance the listening experience. Today, Edifier is a global leader in audio equipment with a presence in over 70 countries, offering a range of products including Headsets, TWS, Bluetooth speakers and soundbars. Commitment to Quality and Sustainability Edifier is dedicated to both quality and sustainability, believing in the power of music to connect people. We focus on developing innovative audio solutions while reducing their environmental impact through sustainable practices. Global Presence With operations worldwide, Edifier specializes in premium audio solutions that showcase technological innovation and design elegance. Our state-of-the-art manufacturing facilities produce millions of units annually for home, consumer electronics, and PC multimedia applications. Our brands and subsidiaries include Edifier, STAX, AirPulse, Hecate, Huazai, and Xemal. Discover Edifier To explore more about Edifier and our offerings, visit us at www.edifier.ca. Whether you're a music lover, a gamer, or someone who appreciates great sound, Edifier combines performance and sustainability in our products.
From inception to completion, I manage every stage of the product lifecycle, covering design, development, sourcing, manufacturing, logistics, wholesale, retail, sales, marketing, and after-sales support. Backed by 25+ years of experience in manufacturing, wholesale, and retail, I excels in designing and packaging, ensuring product compliance, overcoming logistic challenges, managing channels, and meeting mass account requirements. Address and resolve all market demands efficiently, offering a single point of contact for your convenience. Projects and partners include Sakura Range Hoods into Mass Retails in Canada, deployment of Fishbowl Inventory Management System, Automation with ShipStation, CommerceHubs (Rithum) onboarding, and QuickBooks for ERP Accounting.
Overseeing Mass Merchant account in Canada for brand exclusively distributed by TCD, which include Tiger, ByOrients, and Lin's Ceramics. Responsible account include Wal-Mart Canada, Future Shop/Best Buy Canada, Sears Canada, Target Canada, Newegg Canada, Costco Canada, and Regional Accounts.
My primary role is growing existing account by expanding private label branding, from sourcing product oversea, marketing, and promoting these brands at National Retailers. Brands which I continue to contribute include RetailPlus+, UltraSpeed, and uGear. My other role as Merchandising Manager included developing new area for the company (in grocery, health and beauty, small appliances, seasonal items, and OTC products). I am also responsible to develope company eCommerce and Graphic division. Together I manage a teams of 8 people both in sales, marketing, and supporting roles. Key Achievements; - Successfully launching Ethnic's Grocery into Walmart with 60+ items from various local vendors. - Launching overstock-king eCommerce site. - Growing eBay and Amazon to 2m milestones in revenue. - Introduction of the new "Retail Plus" re-branding strategy and execution. - Achieved 15m milestones from Walmart Canada in revenue.
Selling to National Mass Retailers by sourcing products from oversea (mainly from China, Hong Kong and Taiwan) and domestic. Working side by side with manufacturer and manufacturer's rep to develop marketing plan and strategy for the product lines into Canadian Market. Establish multiple Private Label brand by each unique individual National Mass Accounts. Private Label brand include "Comstar" for Future Shop, "Dynex" for Best Buy, "Certified Data" for Office Depot, "Durabrand" for Walmart, "eXtreme" for Compusmart, "RetailPlus+" in-house brand, "Ultra Speed" in-house brand, and "Valgear" in-house brand. Growing the assortment and business line vertical from Samtack's traditional product assortment of CE, PC, and PC Accessories. These include Printed Media, Health & Beauty, Over The Counter, Small Appliances, Seasonal Impulse, Dry Grocery, Confectionery, and Security. Key Achievements; - Awarded Walmart Vendor of the Year 2009. - Penetrated non-electronic section in Walmart under SOTC program. - Managing all Major Chinese Newspaper program at Walmart selected stores. - Penetrated HBA, OTC, Small Appliances, Seasonal Items, and Grocery section at Walmart. - Establish account with Walmart Puerto Rico and Sam's Club Puerto Rico.
Honor to be working with Canada #1 Electronic Retail Chain Stores. Handling and achieving sales and budget of $25m at the Markham store location by overseeing and training a team of 25~45 associates. Keeping track record of performance of each associates with corporate KPI. Competency included HR Interview Technique, Sales Training, Vendor Relationship, Marketing, Staffing and Operation. Department included; Communication (Digital Camera, Camera, Cell Phone, Cordless Phone, and Accessories) IPG - Information Product Group (PC, Notebook, Printers, Scanner, PC Peripherals, and PC Accessories) Appliances (Major Appliances, Small Appliances, and Vacuum) Key Achievements; - Arranged company first in store live Radio broadcast with Shaw Communication and AM1430. - Achieve highest single day ISP Sales in the company with 263 Internet Activation. - Developed and execute Visual Merchandising System to maintain World Class Standard. - Retain top 10% spot in the multi-billion dollar chain.