San Francisco Bay Area
Accomplished, senior marketing and business development professional with experience encompassing demand generation, strategic planning, partnership management, qualitative & quantitative research, social marketing, creative development, media planning & buying, database /direct-marketing, public relations, domestic and international sales promotion. Versatile with the ability to adapt in a evolving environment. Focused on achieving continuous, improved growth and performance. Experienced, creative, flexible, diverse, high tech and healthcare marketer in both B2B, channel and consumer marketing strategy, planning and execution.
Marketing Director Lead development of company’s go to market strategy and commercialization plan Implemented Demand Generation programs including direct mail, email marketing, social media, utilizing marketing automation tools (Hubspot, Pardot) Initiated and implemented clinical trials with hospitals and medical centers Developed and implemented physician training programs and educational resources for groundbreaking medical imaging tools - web based demo’s, hands on courses, and organized workshops Originated and negotiated relationships with strategic partners (corporate and clinical) Responsible for Marketing Communications and Brand Identity Lead packaging design, labeling, IFU, product manual development Strategically planned direct to patient marketing plan for novel device. Recruited and managed Key Opinion Leaders and Scientific Advisors Managed and coordinated global trade shows and events Developed corporate investor website and company’s web based training Launched FDA/CE approved medical devices Maintained adherence to FDA guidelines and regulations within marketing materials and message
• Responsible for Marketing Communications and Brand Identity • Developed and implemented commercialization plan and strategy • Managed and developed relationships with strategic partners • Developed and implemented domestic and international marketing plans • Formed partnerships and managed relationships with distribution partners • Coordinated and planned global tradeshows and events • Conceived and implemented case studies and focus groups • Established and nurtured scientific advisory board and key opinion leaders • Designed and implemented mobile marketing and training campaigns • Developed and maintained corporate website and company’s web/social mar- keting • Launched 3 FDA/CE approved products
• Responsible for Marketing Communications and Brand Identity - Direct to consumer marketing • Managed a large multi-disciplinary team, working across multiple departments, including the sales field organization • Conceived and implemented case studies and focus groups • Lead digital marketing strategies including demand generation (email, social, blog) • Lead full scale implementation and management of marketing automation (Pardot) and CRM (Salesforce) • Established international distribution partnerships • Executed key opinion leader meetings and summits • Designed and implemented national and international user training • Managed and coordinated corporate trade shows and events • Strategically planned with agency to create branding message • Developed and maintained corporate website and company’s web based marketing • Responsible for all technology aspects within Rubicor Medical • Designed and implemented mobile/communication tools for remote employees