Amsterdam, North Holland, Netherlands
I’m a product marketing professional with a passion for understanding market needs and finding solutions that align with business goals. With experience across Europe and North America, I’ve had the opportunity to work in diverse, cross-functional teams, contributing to strategic initiatives and product marketing campaigns. My approach is grounded in data and collaboration, and I’m always looking to refine my skills, whether through hands-on experience or through certifications like my current PMP studies. Outside of work, I have a deep love for music and live concerts, which allow me to explore creativity in different forms. I’m also passionate about travel, having visited over 30 countries, each offering me new perspectives and cultural insights. These experiences keep me curious and engaged, whether I'm diving into a new project at work or enjoying a discussion on global events.
• Support E2E seasonal brand planning and manage the calendar for EMEA, coordinating and aligning priorities across teams and campaigns • Consolidate inputs from business units and channels to support planning decisions and campaign prioritization • Lead the Marketing Expenses workstream, providing clear visibility on brand investments and planning data • Optimize regional execution accuracy by monitoring On-Time-In-Full (OTIF) performance and delivering actionable insights to improve planning and reporting integrity.
• Supported product positioning and go-to-market planning for cloud and connected hardware solutions across 30+ markets, informed by competitive analysis, user insights, and launch sequencing considerations. • Partnered with product managers and regional teams to translate market inputs into clear value messaging and coordinated launch plans aligned with product priorities and market needs. • Facilitated alignment between product and marketing teams to support launch readiness, clarify priorities, and improve planning clarity around customer needs. • Supported product positioning and go-to-market planning for cloud and connected hardware solutions across 30+ markets, informed by competitive analysis, user insights, and launch sequencing considerations. • Partnered with product managers and regional teams to translate market inputs into clear value messaging and coordinated launch plans aligned with product priorities and market needs. • Facilitated alignment between product and marketing teams to support launch readiness, clarify priorities, and improve planning clarity around customer needs. • Supported global product launches by contributing to and aligning on positioning materials, enablement content, and external-facing assets for consistent communication across markets.
• Analyzed user behavior, performance metrics, and market trends to generate insights that informed targeting, messaging, and platform optimization across UK publishers. • Translated data into actionable recommendations for campaign strategy, audience segmentation, and brand positioning across multiple markets. • Partnered with editorial, commercial, and SEO teams to align user intent, partner objectives, and content strategy. • Designed and evaluated testing initiatives to improve engagement and audience–content fit
• Supported communication strategy development for innovation-focused digital solutions, contributing to messaging and multi-channel execution. • Helped translate product features and technical concepts into clear value messaging for internal and external audiences. • Conducted market and competitor research to support positioning and audience strategies. • Collaborated with cross-functional teams to support delivery of integrated communication initiatives.
• Supported development of marketing strategies, brand messaging, and multi-channel communication plans. • Coordinated promotional initiatives aimed at strengthening brand visibility and audience engagement. • Contributed to content planning, sponsorship activity, and brand partnerships.