Barcelona, Catalonia, Spain
I spent a few years leading growth in media & tech agencies in markets such as UK, Spain and Italy And everywhere I went, I saw the same thing. Media buying in one room. Data in another. Creative somewhere down the hall. Everyone working hard. Nobody working together. With Kotton we want to find a solution to that. A boutique where data, media, and technology aren't three separate departments — they're one conversation. Where what we know shapes what we make, and what we make is always accountable to what actually works. The conversation got even better. We joined forces with DUDE Creative, one of Italy's finest creative agencies. Now we don't just talk about integration — we live it every day, across the full funnel, with people I genuinely trust. I'm proud of the past few months, And honestly, we're just getting started.
- Creating and developing a complete Marketing and Business plan - Market research on several nations such as: US, Italy, UK and Middle East. - Competitors analysis: Analysing competitors such as Turo, Getaround and Drivy. - Assisting and Implementing the Marketing and Communication Campaign - Defining the press campaign