Amsterdam Area
Commercial leader focused on building and scaling international B2C businesses across Europe. Experienced in launching new markets, building teams, and translating growth ambition into scalable commercial execution. I thrive in entrepreneurial and scale-up environments where commercial organizations are being built or significantly expanded. Currently focused on commercial leadership roles where I can help accelerate international growth and build high-performing teams.
Led strategic commercial and digital transformation initiatives across a €150M region, driving sales growth, e-commerce expansion and improved omnichannel performance. Developed and executed regional key account, pricing and go-to-market strategies while leading cross-functional change projects across multiple countries.
Role in the Channel team - part of Sales & Brands Division. In charge of the global strategy for the B2C distribution channel (€80M).
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