Martin van Veen

Commercial Leader | Scaling International B2C Growth | Market Expansion & GTM

Amsterdam Area

About

Commercial leader focused on building and scaling international B2C businesses across Europe. Experienced in launching new markets, building teams, and translating growth ambition into scalable commercial execution. I thrive in entrepreneurial and scale-up environments where commercial organizations are being built or significantly expanded. Currently focused on commercial leadership roles where I can help accelerate international growth and build high-performing teams.

Experience

  • Strategy Manager at Somfy
    Jun 2024 - Present · 2 yrs 1 mo

    Led strategic commercial and digital transformation initiatives across a €150M region, driving sales growth, e-commerce expansion and improved omnichannel performance. Developed and executed regional key account, pricing and go-to-market strategies while leading cross-functional change projects across multiple countries.

  • Global B2C Channel Director at SOMFY Group
    Jun 2022 - May 2024 · 2 yrs

    Role in the Channel team - part of Sales & Brands Division. In charge of the global strategy for the B2C distribution channel (€80M).

  • General Manager at Tuiss Raamdecoratie
    Jan 2019 - Jun 2022 · 3 yrs 6 mos

    Window blinds web shop with an international team of 30 FTE: 🇳🇱 www.raamdecoratievantuiss.nl 🇫🇷 www.stores-tuiss.fr 🇸🇪 www.gardinerbytuiss.se 🇮🇹 www.tendetuiss.it

  • Hunter Douglas Europe (The Randstad, Netherlands)
    • Online marketingmanager
      Jan 2017 - Dec 2018 · 2 yrs

    • Management Trainee
      Jan 2016 - Dec 2016 · 1 yr

  • Graduate Intern at KLM
    Sep 2014 - May 2015 · 9 mos