Melbourne, Victoria, Australia
- Led content strategy, integrating broadcast and digital platforms to achieve audience growth and engagement. - Provided leadership, coaching, and performance feedback to on-air talent, producers, and digital teams. - Developed and executed strategic plans to maximize audience reach, revenue, and brand positioning. Recruited, onboarded, and trained content teams, fostering a culture of creativity and collaboration. - Managed on-air programming, ensuring high-quality content, adherence to editorial guidelines, and competitive positioning. - Oversaw the station’s editorial direction, and compliance with broadcasting codes. - Spearheaded innovative promotions, integrating on-air and online opportunities for advertisers. - Acted as a key decision-maker in strategic direction, operational reviews, and audience insights. - Monitored market trends and competitor activity, providing insights to shape content strategy. - Managed and maintained social media presence in alignment with company policy and brand voice.
A relocation to Adelaide in South Australia thanks to my partner taking up a year-long contract at the Royal Adelaide Hospital. I enjoyed a short break away from work to recharge and reset.
- Spearheaded the Production of the highly successful "The Christian O'Connell Show" on Gold 104.3 in Melbourne, consistently rated #1FM in All 10+ Share for 23 out of 25 Surveys. - Nominated consecutively for "Best Producer" at the ACRA Awards in 2022 & 2023, reflecting excellence in creative production and management. - Led innovative campaigns and creative collaborations with our major clients & partners, contributing significantly to revenue generation for ARN. - The show's distinctive style of storytelling that defied conventional norms in Breakfast radio, resulting in the exceptional success and genuine audience connection. - Collaborated closely with Christian O'Connell, Jack Post, Sue Carter, and a fabulous production team, fostering a dynamic and high-performing work environment. This role allowed me to showcase my expertise in creative leadership, strategic planning, and content production. It was a privilege to be part of such an extraordinary team and contribute to the show's enormous success.
Triple M's Hot Breakfast with Eddie McGuire & Luke Darcy
Tom & Olly (Triple M Network) & Talent Development (SCA National)
Hughesy & Kate (Hit Network)