Tom Peeters

⤷ Drives external partnerships | Changes how organizations learn | Makes a positive impact | Speaker

Netherlands

About

Experience

  • External Collaboration & Innovation Director - Grooming & Beauty at Philips
    Oct 2025 - Present · 9 mos

    External Collaboration & Innovation Director for Grooming & Beauty (part of Personal Health) Lead external innovation and partnerships to accelerate R&D. Build ecosystems with startups, academia, and industry; scout technologies and IP; embed external insights into the innovation pipeline

  • Co-Founder & CEO at IT’S UP TO YOU
    Oct 2011 - Present · 14 yrs 9 mos

    Transforms the way organizations learn through immersive, experiential learning. IT'S UP TO YOU creates tailored, lifelike simulations that empower employees to experiment with real-world workplace scenarios in a safe and controlled environment. Through structured reflection and commitment, they then turn insights into meaningful, lasting behavioral change. Leveraging immersive learning, our scalable approach enables organizations to implement role-play style learning at scale. Originally founded in 2013 as a non-profit to help tackle bullying in schools (used by 350.000 youngsters), IT’S UP TO YOU’s accredited learning methodology drives lasting behavioral change (NJI, 2013; Movisie, 2024).

  • Business Development at chemXplore
    Jul 2023 - Jul 2025 · 2 yrs 1 mo

    Driving customer & business development for chemXplore Analytics, a platform providing chemical industry insights and data-driven analytics for investors, consultants, supply chain professionals, marketers, and policymakers. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 ✔ Built a platform delivering comprehensive analytics and insights tailored to the chemical industry

  • AkzoNobel (8 yrs 5 mos)
    • Market Innovation Manager: New Service & Business Model development
      Jul 2021 - Dec 2023 · 2 yrs 6 mos

      In charge of the ‘Innovate Beyond’ portfolio: Defined long-term innovation themes aligned with BU Industrial Coatings (2B€ revenue) strategy and global trends. As part of the Marketing Management Team, worked closely with marketing, product teams, and R&D to embed external innovation into commercial programs 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀: ✔ Co-created and (in)validated 9 new business, service, and profit models, shaping future revenue streams ✔ Led cross-functional teams to develop these new market propositions ✔ Part of the Marketing Management Team, responsible for market innovation strategy

    • Incubator Lead: New Product & Service development
      Jan 2018 - Jun 2021 · 3 yrs 6 mos

      Incubator Lead in the AkzoNobel Incubator, driving internal venture incubation, corporate venture investment, and innovation culture to explore disruptive new business opportunities. ➊ 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝗶𝗻𝗰𝘂𝗯𝗮𝘁𝗶𝗼𝗻 ✔ Explored, validated, and scaled 13 new business ideas (10 invalidated), leveraging Lean Startup, Design Thinking, and Business Modeling experimentation (with 160+ customer interviews) ✔ Designed a praised "innovation accounting" model & developed "AkzoNobel’s transformative innovation processes" ✔ Evaluated trends in robotization, AI, and IoT, assessing their impact on AkzoNobel’s future value chain ➋ 𝗘𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝗶𝗻𝗰𝘂𝗯𝗮𝘁𝗶𝗼𝗻 & 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 (𝗖𝗩𝗖) ✔ Assessed IP positions and competitive landscape of startups during scouting phase ✔ Steered startups to success by focusing on early customer desirability & viability testing ✔ Created strategic partnerships, including various R&D collaborations on technical feasibility exploration ✔ E.g. scouted 43 paint robotics startups, selected 3, and secured 1 minority-stake investment ➌ 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗮𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝗔𝗸𝘇𝗼𝗡𝗼𝗯𝗲𝗹 ✔ Trained & coached 12 teams in Lean Startup, Design Thinking, and Agile innovation ✔ Participated in www.letspaintthefuture.com, sourcing breakthrough innovations in the paint & coatings industry Examples of product/service development from AkzoNobel Incubator: ✯ Partnership with Les Companions, a paint robot for apartment buildings ✯ Hull-borne Invasive Aquatic Species Risk Management for port authorities

    • Marketing and Operations Project Manager
      Jan 2017 - Dec 2017 · 1 yr

      Managed global service improvements, cost reduction initiatives, and business development projects within AkzoNobel’s Marine Coatings operations, driving efficiency and revenue opportunities. ➊ 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 & 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 ✔ Led the Seastores segment service improvement, increasing On Time In Full (OTIF) by +0.5% through SKU availability optimization, operational changes, refined SLAs, and harmonized customer service procedures ✔ Lowered pending invoicing value by 20% across 4 South Asian countries by implementing eInvoices and optimizing the Order-to-Cash process, accelerating cash flow ✔ Benchmarked COGS across 6 national supply chains, identifying €210K in immidiate savings opportunities ➋ 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 – 𝗔𝗸𝘇𝗼𝗡𝗼𝗯𝗲𝗹 𝗚𝗹𝗼𝗯𝗮𝗹 ✔ Recommended entry into decorative chrome for the bathroom & kitchen market, identifying a €33M business development opportunity

  • Business & IT Consultant at Capgemini
    Sep 2013 - Aug 2015 · 2 yrs

    Consulted for clients including Air France-KLM, ProRail, KPN, and Sabic, delivering IT transformation and business process improvement projects. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 ✔ Led Capgemini Netherlands’ Industry 4.0 / Smart Industry initiative ✔ Designed & implemented ProRail’s Rail Data Quality Dashboard to improve asset management ✔ Coordinated an IT upgrade for Air France-KLM’s Sales-Revenue-Accounting system across the Netherlands & France (~60K daily bookings) ✔ Implemented Portfolio Management for an Information Management department 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 & 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 ✔ Prince2 Project Management | Lean Six Sigma Green Belt | Change Management ✔ BPMN Process Modeling | Agile / Scrum