London Area, United Kingdom
My passion for Technology, Design and Music has complemented a successful career in the consumer tech space working with a diverse spread of Start-up's, Mid-size and Established international premium brands across the European retail and distribution channel. In a few words.....Hands on, Tenacious, High Energy, Focused, Hungry, Brand & Market builder, Leader with vision and Entrepreneur. Natural ability to build A player teams whilst in leadership roles, balanced high degree of EQ & IQ . I've been privileged to work with, lead and develop some amazing teams across sales, marketing, operations, finance and e-commerce / DTC / Amazon functions. Core experience and competencies: - E-commerce / TikTok Shop / Social Commerce - Direct to Consumer (D2C / DTC) - Omni-channel management - Pan EU Amazon 1P & 3P / eBay / Marketplaces - Global distribution management - People leadership: Country managers, Finance, Marketing, - Product launch & GTM planning - Public Relations (SoMe event hosting, Press facing, P.R management) - Negotiation, Deployment and structuring commercial terms - Nordic, UK, European and Middle East market knowledge/experience
• Leading 3 wholly owned entities : UK-Ireland, Denmark and Finland with full P&L responsibility • 4 regional master distribution partners under direct management • European Amazon Vendor 1P + Seller 3P account leadership (2023-2025) • Developing & delivering a global sales excellence program • Supporting Country managers with team leadership, major account terms negotiations etc. • Established Ledlenser Finland subsidiary, built country leadership & sales team • Managing a global top 5 Master Distribution partner
• Awarded Global entity of the year 2023 • Increased turnover by 97% in 4 years (8 figure) • Global #2 market for Ledlenser • Ground up rebuild of tech stack to deliver DTC and Digital sales plan 2022 ( Multi £m) • Built full UK sales team, globally regarded as best in class • UK Amazon Vendor 1P + Seller 3P account leadership (2021-2023) • £0 to +£1m build of DTC business including 3PL / Shopify / Klaviyo • Implemented A.I tools across the business - Customer care / Order processing • Zen Desk roll out and implementation to streamline customer service & DTC retail • Ground up marketplace strategy and go live delivery + team build • Annual budget planning / OPEX / Marketing / PEX • P&L responsibility (£m++) • Full operational responsibility for UK/Ireland, HR / Logistics / Finance Etc. • Established and nurtured global team culture benchmark
Based in Hannover, Germany and celebrating 75 years of industry leadership in 2020; Sennheiser is a global brand in consumer & professional audio products. My team and I directly manage sales and marketing through Northern Europe’s leading e-commerce, omni-channel and traditional electronics retailers. Major achievements include... - Merged sales teams in six countries to create “UK-Nordic Region” - Improved margin by +4% - Developed and deployed highly successful distribution strategy - Established Brand Advocate function (UK, Norway, Sweden) - Grew top line sales by +10% in 2019 - Member of EMEA Sales leadership team (DACH, France, BeNeLux) - 10 direct reports across Sales & Marketing function - Member of 3 person UK-Nordic region leadership team circa 120 staff - P&L and budget planning responsibility - Launched Sennheiser's Audio for Video (AMBEO) consumer line I have an extensive network across the region including Distributors, Agencies, Traditional retailers, E-Commerce, Omni-Channel retailers.
B&O PLAY is a world leading lifestyle audio brand for design-conscious, urban music lovers. The Start-Up, founded in 2012 within iconic Bang & Olufsen group, brings the company's core values of design excellence, craftsmanship, and product innovation to a new generation of consumers. • Responsible for founding and managing #4 Global B&O PLAY market • Delivered 12 consecutive quarters of growth • Responsible for major distribution partner management • Direct report of Channel marketing • Set-up brand ambassador function, 2 full time reports • Budget / Business planning responsibility for UK market • Negotiated terms improvements with distribution & retail partners • Overachieved budget by 169% in 2017 fiscal year • Delivered market share growth 2018 UK #2 (GFK) • Presenting and hosting press & media event incl. SoMe influencer events • Awarded “Country of the year” in 2015 & 2016 • 2014/15 responsible for the French and Middle East business (6 months) • Established national “Add to plan” program with EE telecom • Sales lead for: Dixons, John Lewis, COSTCO, eBay, Amazon, ARGOS, Selfridges, Harrods, SDG, AO.com
Libratone is a premium, Danish wireless audio system start-up based in Copenhagen. My role at Libratone was to launch the company in the UK & Ireland, creating brand awareness and gain market share in the UK. This involved building the distribution and retail channel from the ground up, negotiating terms with major retailers and structuring the business to deliver fast paced growth.