Big Tom LaPointe

Car Guy | High-performance auto industry leader who loves cars, industry tech & music performance

Las Vegas, Nevada, United States

About

Well-respected auto industry professional / car guy. Exceptional business development, sales, and marketing experience. Dynamic motivational speaker and expert trainer with a diverse skill set. Extremely organized with excellent leadership ability and integrity. More than a decade in the luxury and exotic automobile market. Car Guy, single father, musician, Marine Corps Veteran. Google Certified Digital Marketing Expert. Former U.S. Marine Corps public affairs specialist with extensive photojournalism and magazine editing experience, now currently freelance automotive writer / photographer published in several national magazines. Proficient in community relations, media relations, writing press releases, and conducting interviews. Specialties: Digital Marketing, SEO/SEM, Sales, marketing, auto industry, website development, copyediting, writing, client relations, marketing, graphic design, live chat, Skilled graphic designer and web designer, as well as web developer with .Net and .asp. . Detail-oriented with exceptional computer, presentation, sales and problem-solving skills. Strong closer, high personal standards for character, integrity, and loyalty, as well as a strong entrepreneurial spirit and commitment to excellence that builds business through both client loyalty, business networking, and market expansion. Proficient with Salesforce, Photoshop, Visual Web Developer, Microsoft Office, Illustrator, CRM, Microsoft Dynamics 360

Experience

  • Performance Manager - VinSolutions at Cox Automotive Inc.
    Jun 2025 - Present · 1 yr 2 mos

    As a CRM VinSolutions Performance Manager, I am responsible for building and maintaining relationships with external clients, ensuring their needs drive priorities and decisions to enhance client and revenue retention. I am focused on client advocacy, product utilization, and revenue growth through enhancements and account management. RESPONSIBILITIES - Build and maintain relationships with a portfolio of clients. -Ensure customer needs are prioritized in all activities. - Engage with clients through onsite visits and virtual meetings to drive product utilization. - Work with 'at risk' clients to develop action plans for retention. - Identify key barriers preventing clients from meeting business objectives. - Monitor account performance and adjust dealer expectations accordingly. - Provide guidance and influence clients on product usage to meet their objectives. - Maintain product knowledge and stay updated on new releases

  • Member at Auto Genius
    Oct 2023 - Present · 2 yrs 10 mos

    Description: Auto Genius is a community of high growth automotive marketing professionals that are sharing tactics, experimenting with new ideas, and providing help and support for each other. Auto Genius is more than a think tank – it’s a dynamic organization focused on helping members identify their purpose and achieve their full professional potential. Innovation doesn’t have to be lonely

  • C-4 Analytics, LLC (Las Vegas, Nevada, United States · Remote)
    • Director of Enterprise Development (SaaS)
      Feb 2025 - Jun 2025 · 5 mos

      Develop and maintain relationships with automotive dealer groups, build network of key decision makers, and support company efforts to nurture a successful business relationship with SaaS full-service marketing and analytics programs. Skills: Sales · Business Relationship Management · Marketing, Advertising, Management, Event Planning, New Business Development, Marketing Strategy, Accountment Management, Leadership, Public Speaking, Cross-functional Team Leadership, Digital strategy, Digital Marketing,

    • Director of OEM Relations
      Jul 2024 - Mar 2025 · 9 mos

      High-performance Leaders turn to leaders. That’s why many of the most aggressive, most successful dealers turn to C-4 Analytics. Our award-winning automotive digital marketing services firm has a demonstrated record of helping dealers win more market share and improve their marketing ROI. Backed by a staff of certified marketing experts and an industry-leading client-to-employee ratio, C-4 Analytics can deliver custom strategies and solutions for every dealer in every market. Our data-driven solutions are hyper-targeted, customized for every dealer and measurable in real-time, adding unparalleled accountability to our marketing campaigns. You gain a true partner when you work with C-4 Analytics. That’s why we measure our success the same way you do; by generating more leads and sales, while reducing your total cost.

  • Internet & Marketing Director at Preston Automotive Group
    Oct 2018 - Dec 2023 · 5 yrs 3 mos

    - Oversee all aspects of digital inventory data, lead management, sales team digital sales development - Direct internet processes for 13-dealership group, including 23rd largest Ford dealer in the nation (#3 December 2020 and #4 December 2018 & 2019) - Participate in vendor selection, develop performance reports for sales, ROI, and manager performance – trade tools, digital retailing, text / chat vendors, 3rd party lead sources - Coordinate AutoAlert program development, re-engineer VinSolutions CRM processes and procedures - Train 35 managers and General Managers on internet performance and tracking - Consistent group-wide internet closing percent 10-11% - Develop intensive initial 72-hour internet lead follow-up process - Create comprehensive reporting and analytics regimen to track performance - Analyze and present lead, sales, and ROI data with actionable solutions to C-level executives - Present digital best practices ad Digital Dealer conferences

  • Sales / Account Executive at Dealer Teamwork LLC
    Sep 2017 - Sep 2018 · 1 yr 1 mo

    - Prospect new business with new and existing auto dealer clients and dealer groups - Support the brand in 'face of the company' role, speaking / marketing at events - Work with individual and large group dealers to maximize SAAS technology - Utilize extremely high level of Google Analytics and AdWords to increase auto dealership web traffic, conversions, and sales - Coordinate advertising with Tier 1 and Tier 2 automotive marketing strategies - Presented industry digital best practices at Digital Dealer Conference & Rockstar Automotive Conference