Denver Metropolitan Area
I help businesses achieve superior revenue and profit growth by uncovering core customer insights and needs, identifying new growth opportunities, refining brand positioning and guiding targeting and tailoring of marketing programs. With over 30 years’ experience leading businesses from digital e-commerce start-ups (Home Advisor/Service Magic), marketing strategy consulting and research with a focus on technology and healthcare (Quintessent Marketing, Rosetta), advertising, digital marketing, media and customer engagement (Sprint) all built on a foundation of classical brand management (Oscar Mayer/Kraft). Specialties: Business transformation, Consumer and B2B segmentation research, integrated omni-channel marketing applications, direct and digital marketing, strategic and business planning, brand positioning, product management, customer CRM engagement design and implementation.
We’re a team of seasoned experts who use qualitative and quantitative research to shape business strategies, marketing program development, and implementation. We deliver an insight-driven framework and tools personalized to your challenges and opportunities. We serve a diverse set of B2C and B2B clients across healthcare, financial services, technology, and retail categories.
Quintessent Marketing delivered Insight First Strategy to clients across retail, healthcare, financial services, and technology. Led by a team of experienced independent experts with deep strategy, qualitative, and quantitative research expertise. Our proven insight processes helped our clients expand the value of their brand to truly transform growth and performance of the business. We served clients such as IBM Marketing Analytics, DISH Network, Dex One Media, On- Star, Georgia Pacific, Bed Bath and Beyond, MiraDry, Sage Therapeutics, CoolSculpting, JP Morgan, PGI, and Walden University.
CEO and Owner of Always Best Care Senior Services, a non-medical in-home senior care and assisted living placement franchise agency. Increased revenue 4X and received recognition as a top 3 revenue growth agency during 2017. Provided loving and compassionate personal care services to over 240 clients achieving consistent 5 star ratings for our service.
Provided strategic and business development advice for a breakthrough brand engagement & shopping platform that helped brands form more direct relationships with their highest value customers.
Lead pursuit of Wireless, Cable/Satellite and Entertainment solutions with C-Level Marketing and Sales executives for NextGen Marketing Group, a full service marketing solutions company. Work includes planning and marketing program design. Solutions range from strategic oversight, on-going assistance to short/mid-term project level support.