Helsinki, Uusimaa, Finland
I help companies hire the right senior leaders, and get it right the first time. Before founding executive search firm Henrico (acquired by StaffPoint Group), I spent over a decade leading commercial teams at Kesko, RAY, and SOK. I know what high-performing leadership teams actually look like from the inside. Since then, I’ve completed 500+ placements across 100+ companies in 30+ industries, backed by a network of 55,000+ Finnish professionals built over two decades. I’m the co-author of Vihaan Myyntiä! (Alma Talent, 2023) and Suomen selkäranka (Tammi, 2025). If you’re looking to hire a senior leader in Finland, I’d be glad to help. Services & references → www.tomipyyhtia.com
See my services and customer references > www.tomipyyhtia.com
Have written and produced books: Digin Mitalla (Mainostajien liitto, 2012) Digin Mitalla 2.0 (Mainostajien liitto, 2017) Digiajan johtajan käsikirja (BoD, 2019) Vihaan Myyntiä! (Alma Talent, 2023) RESET, työkulttuuri (BoD, 2024) Suomen selkäranka (Tammi, 2025) Odota minua niityllä (Momentum, 2026) New book coming, (Docendo, 2027)
Fife was a Nordic sales agency offering premium Sales-as-a-Service solutions focused on customer acquisition and new sales growth. Built Fife from the ground up, delivering €3.5M+ in new sales for 30+ Nordic B2B companies. Recruited and led a network of 6 partners and 25 independent sales entrepreneurs. Clients included: Veikkausliiga, Videobot, Fonecta, Parking Energy, MBD, Kiitoskauppa, Qleantab, Vides, and Coventures.
In 2026 Henrico was re-branded as StaffPoint Digital.
Henrico is now part of StaffPoint Group, one of Finland’s largest personnel services firms (2022 turnover: €132M). Founded and scaled Finland's leading digital headhunting agency to €2M in annual revenue, with 15 staff and a network of 200+ freelancers. Total lifetime sales exceeded €7M. Delivered headhunting and freelance talent solutions in digital, data/AI, and IT for 300+ companies. Notable clients included Marimekko, Neste, DNA, TietoEvry, Ilmarinen, Finnkino, Sanoma Pro, WSOY, Holiday Club, and Lapland Hotels. Achieved a successful exit in 2022 via acquisition by StaffPoint Group.
Kesko is Finland’s largest retail and trading group, with a market cap of €7.2B, and one of the biggest players in Northern Europe. Oversaw CRO, analytics, and optimization for 30 eCommerce platforms across B2B and B2C. Built and led a 7-person digital analytics & CRO team; member of the unit's management team. Drove a 300% increase in online sales through advanced A/B testing, analysis, CRO. Developed strategic online sales reporting for C-level, supporting €1B+ in annual digital revenue.