Bentonville, Arkansas, United States
By helping customers meet their needs - we all win...a simple idea that has fueled Tom Hauge's career in consumer goods and retail. With a hybrid blend of retail-relevant experiences and a tenacious, entrepreneurial spirit – Hauge's passion to activate and sell ideas through insight, has consistently helped to drive business growth and change. Tom has been fortunate to have worked with leading manufacturers and retailers, as well as cutting-edge data providers and agencies across a range of roles and functions. A data-grounded challenger-mindset and foundational background in customer success, category management and research, have paved the way for business development success in SaaS-based selling, agency and partnership roles. When he’s not spending time with family, supporting the needs of the NW Arkansas community is a clear passion. He’s been blessed to serve in roles and on boards with the Mercy Health Foundation and Mercy Corporate Council, Open Avenues, as well as the American Diabetes Association. Hauge is also a proud recipient of the NWA Business Journal Forty under 40 award.
Walmart Data Ventures is unlocking the full value of Walmart's omni-channel sales, customer purchase behavior, and shopper response data to help Walmart merchants and suppliers make better, faster decisions. Walmart Luminate is the analytics platform that delivers actionable, customer-centric insights that enable Walmart merchants and suppliers to continuously improve business performance by monitoring changing customer buying trends and channel performance; driving “customer-centric category alignment”; testing new growth strategies; and measuring their impact.
Digsite is an agile research platform that helps clients quickly and efficiently find and directly engage their target shoppers and consumers, in a social media-style format, delivering deep consumer insights to help optimize new / existing products, services and marketing programs. Offering enterprise or project-specific flexibility to clients, Digsite delivers options ranging from self-service do-it-yourself (DIY) to consultant-supported models. The platform directly connects researchers with their target audience in private or group discussions, via surveys, whiteboards, voting, image review, and video capture. With a focus on speed, Digsite communities can be leveraged for research Sprints, or for ongoing engagement, allowing for concept / message iteration or longer-term learning over weeks or months. Within the platform, Automated SmartReporting delivers real-time insight and Digsite Consultants are available to support with design, moderation and reporting, as needed. Check us out at www.digsite.com
Market Track and InfoScout merged to form Numerator, a marketing intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Owned by Vista Equity Partners, Numerator is the only company in the marketplace to connect omnichannel purchase data and comprehensive path data to deliver an unmatched view of the consumer shopping and purchase experience. Joined InfoScout in May 2018: InfoScout makes brands better marketers by providing the industry's richest & most actionable source of household purchase information by item across ALL retailers. We are passionate about the opportunity to leverage mobile technology to capture consumer behavior in the offline world. InfoScout's mobile apps reward users to capture their receipts in a fun, rewarding, and engaging experience. Our patent-pending technologies then extract each shopper’s item-level purchase data and associate it with specific products, brands, user surveys and other digital marketing signals. The result is an unparalleled capability for brands, retailers and their agencies to gain insights, target offers & reward loyalty like never before. InfoScout’s customers include Procter & Gamble, Nestle, and Unilever, as well as leading agencies and retailers.
Lead local market partnership and activation efforts for the National Basketball Association (NBA) in NW Arkansas – including the development of key shopper campaigns: - Nothing But Jack (Jack Daniels/Walmart/Pepsico) - NBA XL Challenge (General Mills, Nature Valley) Managed program development and design / execution of shopper marketing activities tied to retail partnership efforts.
Responsible for driving business development efforts and selling KKG, Inc. portfolio with a lead sales responsibilities for Soapbox insight and influence programs. Business development activities include: lead generation, development of value proposition and proposal design, program negotiation, sale close and service. Account lead for core clients (servicing, program management, etc).
Support client-base in developing shopper marketing and multivendor partnership programs, category and departmental solutions, targeted and actionable shopper insights, in-store elements (displays, fixtures, signage, etc.) Account lead for core clients (servicing, program management, etc).
Category Advisor for Shave & Groom (Walmart). Responsibilities included: weekly/monthly business reporting and monitoring (RetailLink, Nielsen, marketplace), identification of shopper-based insights and recommendations / implications, modular design and optimization, ad hoc analytics, etc. Supported launch of multi-vendor shave brand / line of products. Delivered insight-based recommendations related to placement, product, price, ongoing analytics and tracking, etc. Managed direct reports.