Oxford, England, United Kingdom
In 2020, during lockdown, I started Trueleads from my garage. No funding. No plan. 4 kids to support. Just a laptop, a LinkedIn account, and years of experience in B2B sales. After spending over a decade selling complex tech solutions, I’d learned one thing the hard way: Pipeline isn’t created by tools or tactics. It’s created by real conversations, consistency, and trust. And as automation and AI accelerated, that gap only widened. So I built Trueleads to help B2B sales teams do one thing well: build a repeatable, human-led pipeline engine — powered by systems, not spray-and-pray. Since then: We’ve helped B2B tech companies generate predictable pipeline via LinkedIn and outbound Worked with founders, sales leaders, and revenue teams under real targets and pressure Built and refined a simple, repeatable demand engine focused on conversations. Scaled the business while staying lean, focused, and outcome-driven No gimmicks. No “growth hacks”. Just clear ICPs, disciplined outreach, and systems that sellers can actually run. Now I’m focused on helping: Founders Sales leaders BDRs and sellers Build pipeline without burning out or overcomplicating everything. If you care about: predictable pipeline, clear systems, and doing the basics properly Lets talk