New York, New York, United States
A multiplatform editor, audience whisperer and engagement builder with two decades of experience at major international media brands. Unafraid to challenge the status quo. Equipped with top-notch editing and writing skills, boundless enthusiasm and a team-first attitude. And yes, skilled with AI, but more skilled with applying a human touch.
• Transformed international’s owned platforms into more dynamic destinations by harnessing audience data and partnering with product team to expand and optimize layouts • Led bespoke international homepage design for multiple US election cycles, working cross-functionally with editorial, product and video teams to integrate live TV feeds, embedded analysis modules and real-time results trackers – creating immersive, data-rich coverage • Editorial partner for rebuilding in-house push notification tool to embed it into CMS and streamline workflows • Helped shape commissions and coordinate breaking news coverage across globe-spanning newsroom • Applied A/B testing, crafting sharper headlines to sharpen story framing and drive deeper audience engagement
• Directed daily production for a bicoastal digital newsroom, aligning editorial output from New York, Washington and London to deliver consistent, high-quality coverage • Rebuilt owned-platform strategy in partnership with the head of audience, using readership data to elevate engagement and retention • Overhauled push notification approach to focus on compelling storytelling, balancing breaking news coverage with the Guardian’s cultural nous • Managed and mentored a team of six editors, flattening team hierarchy and fostering an environment where everyone could confidently step into leadership
• Delivered polished, publication-ready copy for clients including Men’s Health, Jordan Brand (Nike), Rodale Books, Popular Mechanics, Saveur, Allure, The Partnership for Public Service, and Frommer’s Travel Guides • Edited across formats (print, web, apps, books, white papers), tailoring tone and style to distinct audiences
• Copyedited and proofread iPad and iPhone editions of Men's Health magazine • Worked cross-functionally with design team to coordinate digital layouts • Proofread sell lines and push notifications for Apple storefront and mobile devices • Co-producer of Men's Health special edition app for 2014 World Cup, including contribution of editorial content
• Managed copy and research operations for nine editors and freelancers, producing 25 magazine issues annually • Maintained evolving in-house style guide and enforced brand voice across luxury lifestyle publications • Partnered with leadership to shape annual editorial calendars and improve cross-team efficiency