Washington, District of Columbia, United States
I’m a global marketing and communications executive with a track record of shaping narratives, building high-performing teams, and driving success across enterprise SaaS, industries, and civil society. It’s work that sits at the intersection of storytelling, AI & platform strategy, market impact, and community.
I lead a global team focused on elevating the Pax8 story and celebrating our partner & vendor community.
Led Workato’s global Corporate Marketing organization, bringing together brand, content, communications, customer marketing, partner marketing, and strategic events into one unified team. • Defined and launched the company’s AI platform narrative in partnership with product, partner, and go-to-market teams -- shaping positioning, messaging, and executive storylines. • Drove integrated marketing strategy across functions and audiences, with a focus on clarity, consistency, and business impact. • Oversaw WOW, Workato’s flagship event, while expanding our presence across strategic channels and customer communities. • Partnered closely with sales, product, and field leaders to align marketing with company priorities and accelerate go-to-market momentum.
Led Coupa’s global Corporate Marketing team during a period of record growth, overseeing brand, communications, content, customer marketing, creative, film and video, and strategic events. • Shaped the company’s narrative across every major channel -- from executive messaging to campaign strategy -- reinforcing Coupa’s leadership in business spend management. • Drove alignment across C-suite, sales, and field marketing teams to support global expansion and enterprise growth. • Elevated the company’s presence through strategic content, customer storytelling, and live experiences that helped Coupa cross $1B in billings. • Led a cross-functional team responsible for brand consistency, creative excellence, and audience engagement across the funnel.
Held a series of senior leadership roles across 8+ years, helping scale Salesforce’s executive communications, industry strategy, and partner engagement during a period of rapid global growth. • Shaped executive messaging for Salesforce’s co-CEO and senior leaders, including the CRO and COO, to align communications across sales, revenue, and operations. • Developed messaging and content frameworks for keynotes, customer forums, and strategic programs -- including industry and partner content at Dreamforce, world tours, and major industry events. • Drove strategy, content, and editorial initiatives that deepened customer and partner engagement across verticals including Financial Services, Retail & Consumer Goods, Healthcare & Life Sciences, Communications & Entertainment, Manufacturing, Public Sector, and Travel, Transportation, and Hospitality. • Built trusted relationships across the C-suite, product, and field to ensure consistency, clarity, and impact at scale.
Led global communications and public affairs strategy for the tech industry’s preeminent advocacy organization, representing companies such as Apple, Microsoft, IBM, Cisco, and Intel. • Oversaw media strategy, executive positioning, and global policy messaging on issues including cloud computing, cybersecurity, privacy, trade, and innovation. • Advised C-level executives and member companies on messaging alignment during legislative cycles, regulatory debates, and international policy summits. • Spearheaded a major rebrand of the organization -- refreshing ITI’s visual identity, narrative, and digital presence to reflect the global innovation leadership of its member companies. • Launched a coordinated storytelling and thought leadership platform -- bringing member companies’ innovation stories to the forefront through executive visibility, media engagement, and policy-forward narratives. • Strengthened ITI’s brand as a trusted source for policymakers and media, helping broaden its influence across major policy power centers globally.