Greater Philadelphia
Director-level communications professional with a demonstrated history of creative and quantifiable results in content marketing, brand strategy and reputation management, search engine optimization (SEO), copywriting, social media, email marketing, google analytics, and strategic planning. Passionate and results-driven, I have a strong arts and design background after being a graphic designer and art director for 15+ years. I would churn through design after design on multiple projects at once, but something was missing. I never got the feedback and answers I needed. "Was the concept successful? Was the campaign on-point?" Sure, it was great to see the ads and branding I created in magazines and on POP displays, but I wanted to explore its effectiveness by digging into the reports. After becoming certified in SEMRush SEO fundamentals, Hubspot inbound integration, and Google Analytics, it was my time to dig. And I'm digging it! And the results speak for themselves.
• Provide sound legal marketing decisions through a comprehensive, digitally-focused marketing plan. Executed plan while reducing firm marketing budget by 30% • Implementation of the latest SEO techniques with a focus on local search marketing utilizing MOZ and SemRush, and Google Analytics • Develop and maintain a comprehensive social media strategy utilizing Facebook, Linkedin, Twitter etc. • Lead marketing committee to coordinate projects and establish a content marketing strategy • Manage and develop associate attorney content marketing through website content and blogging • Serve as primary designer and editor for all media channels and communications content including brochures, bios, resumes, advertising web graphics • Direct internal and external firm marketing and business communications • Distribution, design and management of firm email marketing campaigns. Maintenance of contact lists utilizing Constant Contact CRM • Update, maintain and write for SEO on the firm website utilizing Wordpress
• Front-end design and daily maintenance of manufacturing B2B company ecommerce website utilizing Magento CMS with online sales increasing consistently year over year since 2013 • Utilization of current search engine optimization (SEO) techniques and writing to increase traffic and brand awareness • Identification and utilization of organic search, copywriting, blogging and link-building opportunities • Design of all marketing materials including trade magazine advertising, annual catalogs, banners, partnership logos, email blasts and social media advertising • Online and email marketing using Benchmark CMS software • Large format design and printing utilizing a Roland LEJ UV 5-color printer • eCommerce website experience using Volusion and WordPress CMS Content Management software
• Execution of multiple concurrent promotional sales materials including monthly and quarterly flyers, price lists, trade show signage and monthly newsletters utilizing Adobe Creative Suite and QuarkXpress • Concept and design through print production of annual wholesale catalog consisting of over 250 pages • Front-end design overhaul and maintenance of company’s existing website through Wordpress • Execution of all online marketing including wholesale, promotional and company awareness email blasts utilizing Constant Contact • Liaison to over 40 external company sales representatives providing up to date product information and marketing materials • Design concept through individual construction of limited run promotional mailer for 5 consecutive High Point Furniture Markets. that saw over 80% customer return • Support of over 2000 existing customers with advertising material needs, image requests and marketing collateral
• Complete print design services for clients such as Hess and Exxon Regional, Taylor & Francis, Paulsboro Oil Refinery, LifeShield, Courtyard by Marriott, etc. • Front-end web design for multiple safety consultant and promotional product firms
• Instruction of sophomore design majors in beginner to intermediate usage of Adobe Illustrator, Photoshop and InDesign (CS6) • Revision of a set syllabus to fit specific strengths and weaknesses of each student including personal logo identity, typography and vector illustration • Final project consisted of a fictional music festival of the student’s choosing including branding/identity, brochure, poster and giveaway