Greater Boston
Website Designer/Visual Designer skilled in website design, content management, online advertising, graphic design, layout, typography using Adobe Creative Suite/Creative Cloud and Microsoft Suite. • Solid comprehension of cross-browser/platform/device design issues and current Web standards. • Classic skills in design, typography, layout, and color. • Work with Google Analytics and other data analytics to improve UX and Advertisement Response.
Freelance Visual Designer/Website Designer, MA 2017–Present • Contracted web design and print design services. • Sea Change Systems, Inc.: Logo redesign, format logo for print and web,8/21/2017–8/25/2017 • Xtreme Silkscreen: Advanced production work, prepping artwork for print, 9/21/2017–11/23/2017 • Shark Enterprises: Logo design, 3/21/2018–3/28/2018 • Annisquam Light Newfs: Design mobile-first website with CMS, 1/6/2018–4/20/2018
Retail Website Design and Support • Supported the Boch Dealerships and other websites using HTML, CSS, Content Management Systems, and WordPress. • Maintained regular content updates to web properties including products, advertisements, disclaimers, specials. Maintained compliance with W3C and 508 standards. • Monitored and maintained complete lifecycle of advertisement and content on dealership sites. • Managed all website content changes as needed. • Designed photo content using vendor CMS, Photoshop, Illustrator and other content applications. • Re-built 14 dealership sites to improve user experience and SEO; significantly increased site traffic. • Monitored manufacturer advertising compliance standards, eliminating costly infractions. • Designed landing pages and advertisements for monthly campaigns and special events. Other Boch Sites • Redesigned entertainment and charity sites (Music Drives Us, Barry Goudreau, Boston Militia), greatly enhancing SEO, site traffic, and improving user experience. HTML Email Campaigns • Redesigned email campaigns for automotive and charity sites, reducing unsubscribe rate by two-thirds and eliminating most spam alerts. • Introduced Call to Action elements to email campaigns, considerably increasing landing page hits.
• Contracted at Subaru of New England for two+ years (please see Website Designer / Content Manager, Subaru of New England above). • Hired full-time at Subaru of New England in 2006.
• Design and production of printed materials: catalogs, program brochures, printed advertisements, newsletters, posters, technical manuals, illustrations, t-shirts, • Solid understanding of print production. • Traditional Graphic Design and Print, including layout and typography, traditional marketing. • High speed electronic press • Proofing