Greater Chicago Area
As a Research and Insights Senior Specialist at Basis Technologies, I generate strategic research reports based on advertising data, consumer behavior and industry trends for Basis's clients and internal use. With a B.A. in Economics and Minor in Marketing from Lehigh University, as well as a professional development certificate in data science and visualization from Northwestern University, I am seeking positions in the Digital Analytics space. With experience using statistical tools including Microsoft Excel, R (RStudio), Tableau, SQL and Python, I have the skills necessary to work in the rapidly developing and dynamic field. With Basis Technologies, I regularly use tools including Statista, MRI Simmons, Kantar, Vivvix, eMarketer, Insider Intelligence and Mintel. I am also always looking for ways to learn new skills and expand upon those I already have. In the near future, I plan on pursuing an MBA and other Certifications to expand my horizon of the business world.
• Continuously building expertise in the research tools utilized on the team, and train others in a simple, yet actionable way. • Building strong, insightful and strategic client deliverables using a suite of research and analytic tools/platforms • Managing all strategic insights/research and insights request/inquiries and team project assignments, making sure all projects meet requested deadlines • Ensuring deliverables going out meet/exceed the standards of the department • Mentoring intern/associate level team members and lead trainings as needed • Assisting leaders of the department with special projects • Assisting with annual/quarterly HQ and regional office trainings • Contributing to the creation of internal and external tools that help streamline strategic media plans • Leading the sales/MSO teams with set-up/execution of brand/sales measurement studies • Being responsible for pulling Monthly Delivery report for Basis Executive Team • Creating advanced strategic deliverables including, but not limited to competitive reporting, consumer profiles, budget recommendations, industry research, ISBs and VKBs • Tools utilized include (not limited to): Vivvix Ad Insights, Pathmatics, MRI-Simmons, GWI, Statista, Mintel, eMarketer, SimilarWeb, SpyFu, MediaRadar, Kantar Health, PowerPoint, Word, Excel
• Continuing to develop and master all research tools utilized for Research and Insights projects • Creating advanced deliverables including, but not limited to competitive reporting, consumer profiles, budget recommendations, research, ISBs and VKBs • Creating custom deliverables based on specific client needs • Continuing to build organizational and multi-tasking skills throughout the project management cycle • Assisting department leaders with special and executive projects • Assisting department leaders in helping sales/MSO teams set up/execution of brand/sales measurement studies • Attending both internal and external events that help solve industry issues and build knowledge • Maintaining the Basis Knowledge Center to ensure the information available is always up to date and scalable to the organization • Other projects and duties • Tools utilized include (not limited to): Kantar Ad Insights, Pathmatics, MRI-Simmons, GWI, Statista, Mintel, eMarketer, SimilarWeb, SpyFu, PowerPoint, Word, Excel
• Analyze, visualize, statistically model and present Geo-Fencing data through Excel and PowerPoint to determine curbside pickup efficiency by comparing real wait time data with customer perceived wait time • Develop and distribute digital analyses on customer satisfaction using Qualtrics survey data through Crosstabs and Excel to monitor and report Click and Collect and Delivery service performance across three brands • Generate ad hoc secondary research reports for internal use through third party research database providers • Fully remote 10 week contract
• A challenging curriculum to gain the specialized skills needed to analyze Big Data and generate clear insights • Develop a strong foundation of tools to succeed in the field of Data Science and Data Analytics Skills Learned: • Microsoft Excel (Pivot Tables, VBA Scripting) • Python (Numpy, Pandas, Matplotlib, API Interactions) • Databases (MySQL, MongoDB, ETL) • Front End Web Visualization (HTML, CSS, Bootstrap, JavaScript Charting) • Tableau • Machine Learning • 24 week, part-time program
• Taught approximately 25 students to code in R through RStudio as well as analyze and visualize data in Microsoft Excel and Tableau • Mentored students how to generate effective data driven marketing reports • Coordinated with the Professor and other TA to generate tutorials and answer student questions regarding coding errors, downloading and troubleshooting software • Graded homework assignments and held office hours to provide feedback and guidance • Marketing 326 Class (Marketing Analytics in a Digital Space) at Lehigh University
• Interviewed and mentored approximately 100 prospective students • Shared my Lehigh experience and provided information regarding Lehigh and the Admissions process • Provided feedback to Admissions Counselors regarding prospective students post-interview • Participated in student panels and prospective student lunches through the Office of Admissions
• Conducted investigative research with Signal Iduna on future disruption in the insurance industry, regarding Chinese market penetration, IoT, wearable and mobile technologies • Collected and analyzed data with Volkswagen on the viability of industrial scale additive manufacturing • Generated data analytics and visualization reports through Python, web scraping with Octoparse and ad hoc research reports on disruptive startups in emerging and existing fields • Researched disruptive startups in several industries and aided in constructing a proprietary database to house them, including the development of a keyword list for SEO use • Collaborated with the Intelligence and Development teams • Awarded Internship through CIEE Global Internship Program