Bloomfield Hills, Michigan, United States
Summary Full-cycle B2B SaaS sales supporting SMB and mid-market clients across supply chain, asset maintenance, logistics, and field-service operations. Managed the complete revenue cycle — prospecting, discovery, demos, proposals, negotiation, onboarding, expansion, and renewals. Specialized in consultative selling, value-based messaging, ROI analysis, and helping customers improve operational efficiency through the iM3 SCM Suite. Key Achievements • Delivered 40% YoY growth in onboarding revenue (2023–24) and sustained double-digit SaaS expansion (2020–22). • Closed multiple six-figure SaaS contracts; led complex sales cycles from first outreach to renewal. • Increased qualified pipeline by 25% by sharpening outbound strategy and optimizing the sales-tech stack (Seamless.ai, ZoomInfo, Sales Navigator, Zoho). • Identified high-fit industries and buyer personas, strengthening the company’s ICP and improving SMB/mid-market targeting. • Developed value-based proposals, ROI models, and C-suite presentations that demonstrated clear operational and financial impact. • Acted as a liaison between clients and product, translating customer feedback into roadmap enhancements that improved adoption and retention. • Consistently exceeded activity and pipeline KPIs through disciplined prospecting supported by Seamless.ai, ZoomInfo, LinkedIn Sales Navigator, and Zoho CRM. Before SaaS: I built a strong foundation in commercial printing and marketing-tech sales, delivering creative, results-driven solutions for national and regional brands. At Printwell and ArborOakland Group, I developed long-term client relationships, supported major organizational transitions, and helped drive adoption of online storefront platforms and integrated marketing services. These experiences strengthened my ability to manage complex customer needs, communicate value clearly, and collaborate across teams to deliver impactful solutions. Core Skills: Full-Cycle B2B Sales · SaaS Sales · Mid-Market Sales · Account Management · Consultative Selling · Value Selling · Sales Qualification Framework · Pipeline & Territory Development · CRM · Prospecting Tools (Seamless.ai, ZoomInfo, Sales Navigator) · ROI Analysis · Supply Chain Software · Asset Maintenance & Field Service Software · Print & Marketing Solutions · Cross-Functional Collaboration · Client Success · Workflow Optimization
As a Software Sales Consultant at PeoplePlus Software, I’ve spent over a decade helping businesses optimize operations and drive measurable results through innovative SaaS and supply chain management solutions. Working with the iM3 SCM Suite, a comprehensive cloud-based platform for logistics, asset maintenance, inventory control, and field service management - I’ve developed a strong track record of identifying client needs, demonstrating tailored solutions, and delivering clear ROI. In this role, I contributed on strategic business development efforts, expanding into new verticals and establishing long-term client relationships across North America. I collaborated closely with cross-functional teams to enhance product features based on market feedback, including mobile capabilities and advanced analytics. My consultative sales approach and understanding of operational workflows have enabled clients to improve decision-making, increase efficiency, and reduce costs. This experience has solidified my expertise in B2B sales, account management, and SaaS implementation—paired with hands-on knowledge of supply chain strategy, CRM tools, and business process optimization. I thrive in dynamic, growth-focused environments where building value-driven partnerships and driving innovation are at the core of success.
As a Sales Representative at Printwell, I worked closely with clients to develop creative, results-driven print and marketing solutions. Managing a pipeline of national and regional accounts, I served as the primary liaison between customers and internal teams—overseeing everything from estimating and production to fulfillment and invoicing. I consistently aligned Printwell’s offerings with client goals, promoting a wide range of services including commercial printing, direct mail, and digital media to support brand growth and campaign execution. During my time at Printwell, I secured 10 national and over 50 regional accounts, playing a key role in expanding the company’s client portfolio and driving sustained revenue growth. By emphasizing high-margin digital print solutions and integrated service offerings, I helped increase overall sales volume by 25% despite industry challenges. My consultative sales approach and commitment to delivering value positioned me as a trusted partner to clients across industries, contributing to the company’s strong reputation in a competitive market.
Managed client relationships through the transition that formed ArborOakland Group, ensuring continuity while onboarding key accounts and communicating the value and operational benefits of the merger. Helped streamline the rollout of the company’s online storefront platform by aligning internal processes with customer expectations, contributing to a stable and profitable revenue stream during a challenging economic climate. Supported broader storefront adoption by assisting with workflows, order tracking, invoicing, and customer education. Collaborated with fellow sales team members to expand usage across their client bases, helping increase platform reach and recurring business. Promoted the company's Cross Media solution, introducing clients to integrated campaigns using personalized print, email, and PURLs. These bundled services enhanced client engagement and positioned ArborOakland as an early leader in cross-channel marketing. This role strengthened my expertise in outside sales, digital transformation, and consultative selling—building a strong foundation in both print and evolving marketing technologies.
During nearly 20 years at Oakland Printing, I advanced from manufacturing to customer service, ultimately serving as Customer Service Manager. In that role, I led hiring, training, team development, and managed production planning, purchasing, and supplier coordination. These experiences built a strong operational foundation and shaped my consultative approach with both clients and internal teams. I further expanded my skills as I assumed the role of Plant Manager for 14 months, overseeing production scheduling and coordinating manpower across all departments to meet fluctuating demands. This broad operational expertise provided a solid platform for my transition into outside sales, where I quickly established strong relationships with corporate and agency clients while managing three of the company’s top revenue accounts. In sales, I secured national and regional accounts and achieved some of the highest profit margins company-wide for four consecutive years. A key highlight was spearheading an innovative online digital storefront for a financial institution with 120+ locations, offering “print-on-demand” capabilities that combined traditional and digital print services. This scalable solution streamlined marketing operations for the client and set a benchmark for future implementations. (Oakland - A Communications Partner was formerly known as Oakland Printing).