Tom Ball

Performance & Culture | Leadership, Learning & High-Performance Environments | Accredited with the UKSCA and CASES.

Brighton, England, United Kingdom

About

I’m passionate about what drives people and teams to perform — the mix of culture, leadership, and learning that turns potential into sustained success. My career in sport has shown me that performance is rarely about metrics alone — it’s about relationships, culture and positive environments that encourage creativity and autonomy. I enjoy connecting evidence-based practice with people development, helping teams to perform with purpose and authenticity.

Experience

  • High Performance Manager at Smart Currency Exchange
    May 2026 - Present · 3 mos

  • Brighton & Hove Albion Football Club (10 yrs 4 mos)
    • Performance Manager (Women and Girls Programme)
      Aug 2024 - May 2026 · 1 yr 10 mos

      I played a pivotal role in advancing the performance strategy for the women's teams and academy at Brighton & Hove Albion Football Club. • Built a PowerBi app linked to Google BigQuery, improving data accessibility for informed decision-making. • Designed inclusive educational programmes that embraced co-creation and adult learning principles for various stakeholders. • Cultivated a supportive team environment, promoting autonomy and encouraging athletes to adopt healthier behaviors for enhanced performance.

    • Lead Womens First Team Strength and Conditioning Coach
      Jan 2024 - Aug 2024 · 8 mos

    • Lead PDP Strength & Conditioning Coach (Men and Boys Programme)
      May 2022 - Dec 2023 · 1 yr 8 mos

      • Fostered a high-trust environment to encourage open discussions and collaboration within the Men and Boys Programme. • Developed bespoke digital dashboards and websites to visualize programs and data, enhancing engagement and clarity. • Designed and implemented long-term strategies for consistent and measurable success, supporting high-potential individuals and groups.

  • Ipswich Town FC (Ipswich, United Kingdom)
    • Academy Strength & Conditioning Coach
      Mar 2014 - Feb 2016 · 2 yrs

      Led the design and development for the physical programme as well as mentoring a team of 10 part-time practitioners, ensuring consistent delivery across all areas.

    • Academy Sport Scientist & Strength & Conditioning Intern
      Sep 2013 - Mar 2014 · 7 mos

  • Academy Sport Science and Strength & Conditioning Intern at Norwich City Football Club
    Oct 2012 - May 2013 · 8 mos

    - Built foundational skills in team collaboration, communication and structured feedback, with an emphasis on adaptability and professionalism. - Developed an understanding of stakeholder needs and how to individualise services for varying learning preferences.

  • Games Maker at London 2012
    Aug 2012 - Sep 2012 · 2 mos

    - London 2012 Paralympic Games - Role: field of play member for the sport of Goalball. - Responsible for athlete welfare when during competition and training. Ensuring they a were comfortable and had all the necessities they require. - Responsible for directing journalists away from the field of play into the press designated areas.