Warsaw, Mazowieckie, Poland
Developing, executing, and evaluating marketing strategies for the clinical nutrition portfolio across both hospital and home care settings, Building and maintaining strategic partnerships with medical societies and key opinion leaders in clinical nutrition — including specialists in surgery, oncological surgery, anesthesiology, and gastroenterology, Creating marketing materials and promotional tools independently, from concept to implementation, Managing the promotional budget efficiently to maximize impact and ensure cost-effectiveness, Coordinating relationships with KOLs and organizing Advisory Board meetings to support strategic decision-making, Conducting in-depth market analyses to identify growth opportunities within the clinical nutrition segment, Designing and implementing promotional and educational programs to strengthen brand positioning and drive category growth.
Developing, implementing, and evaluating the effectiveness of the marketing strategy for clinical nutrition (both home and hospital-based), Effectively monitoring and managing product price changes and gross margin, Conducting market analysis and assessing growth potential in the clinical nutrition sector, Planning and executing promotional activities and educational programs in the field of clinical nutrition, Leading negotiations with organizers of conferences and medical events,
Developing, implementing, and evaluating the effectiveness of the marketing strategy for clinical nutrition (both home and hospital-based), Coordinating the certification project "Treatment by Nutrition" in collaboration with three nutrition societies, Managing a three-person team of managers, Overseeing the process of establishing parenteral nutrition centers and implementing the KabiHelp Pro device, Monitoring reimbursement processes and planning sales, Collaborating with universities and patient organizations,
Developing and implementing the marketing strategy for oncology products Nexavar, Xofigo, and Stivarga, Actively participating in reimbursement processes and price negotiations, Organizing PR activities and creating promotional and educational materials, Managing key opinion leaders and organizing Advisory Board meetings, Collaborating with patient organizations to support reimbursement processes
Developing marketing strategies and launching new products, Managing relationships with key opinion leaders (KOL) and organizing Advisory Board meetings, Effectively managing the budget and coordinating training sessions and industry events,
developing and implementating of marketing strategy key opinion leaders management budget management market analyses
developing of compounding centres key opinion leaders management education of pharmacists