Tomáš Prokop

About

Core Expertise & Strategy • AI & Automation Architect: Streamlining business processes through Machine Learning and cutting-edge technologies. • Product Strategy & Delivery: End-to-end product lifecycle management, from feasibility studies to market rollout (UCD focus). • Cross-functional Leadership: Steering multi-disciplinary teams (Dev, Design, Marketing) with a focus on synergy and business goals. • Go-to-Market (GTM): Bridging business development expertise with high-impact digital marketing execution. • Executive Communication: Translating complex IT solutions into clear, actionable insights for boards and key stakeholders. Design & Product Stack • Product Design (Figma): Crafting complex high-fidelity designs, scalable design systems, and interactive prototypes. • UX Strategy & Validation: "Designing the right thing and designing the thing right" (Wireframing, UX Writing, A/B testing). • Data-Driven Growth: Leveraging data analytics and marketing automation to scale products effectively. • Digital Architecture: Design and implementation of bespoke solutions (from custom frameworks to enterprise CMS like Drupal). Technical & Digital Ecosystem • System Integration: Deep expertise in CRM and CMS integrations, process design, and data flow optimization. • Technical Literacy: Hands-on proficiency in HTML/CSS for streamlined workflows and effective developer collaboration. • Digital Workplace & Creative Suite: Advanced management of Google Workspace

Experience

• Digital Product Strategist at Inovatix
  Sep 2024 - Present · 1 yr 10 mos

  Product Ownership: Kompletní lifecycle management vlastních řešení AIvKostce.cz a Inovatix.cz - od ideace po tržní rollout. Digital Transformation: Pro klientské strategické poradenství a implementace AI/ML nástrojů pro zefektivnění firemních procesů a automatizaci workflow. Custom Solutions: Architektura a dodávka komplexních digitálních ekosystémů (CMS) pro klíčové klienty.

• UX designér / Senior web projektant & Marketing konzultant at Impression Media / WeLoveMedia / FTV Prima
  May 2015 - Present · 11 yrs 2 mos

  Tvorba webů a web strategií pro klienty agentury. UX a UI na základě UCD. Realizace analýz stavu nejen webu, ale i procesů klienta. UX writing (i copywriting). Příprava web prezentací, aplikací a portálových služeb. Poradenství v oblasti RTB a adservingu. Marketingové strategie napříč médii/kanály.

• Konzultant a Freelancer at FaceUp - consultant
  Apr 2015 - Sep 2015 · 6 mos

  Poradenství pro FaceUp mediální agenturu, tvorba online strategií pro klienty agentury, UX a UI pro agenturu. Tvorba web aplikací a prezentací na základě analýz s klienty. Poradenství v oblasti RTB a adservingu.

• Manažer IT at Effectix.com
  Sep 2014 - Apr 2015 · 8 mos

  Řízení týmu programátorů, dohled a organizace externích dodavatelů v oblasti tvorby webů, eshopů. Vytvoření strategie serverové platformy společnosti. Správa interních HW a SW prostředků. Přípravy podkladů a analýz pro klientské zakázky.

• Product manager at MAFRA, a.s.
  Apr 2010 - Aug 2014 · 4 yrs 5 mos

  Catalogue of Czech companies, products and discounts - TOPkontakt.cz Member of iDNES.cz | Mafra a.s. (MAFRA media group) TOPkontakt.cz - Company catalogue - SME business Head of Product Management at www.topkontakt.cz Responsible for: * developing new and existing web products, services and business opportunities, * data content (database of companies and advertising texts), management administration team, * developing CRM system for sales and admin teams, * management team of copywriters (currently thousands of PPC campaigns)