Auckland, Auckland, New Zealand
Digital Marketing Specialist with experience in managing Google Ads / Adwords, Facebook Ads for digital advertising campaigns. A critical thinker successful with developing and advising on advertising strategies using SEM and social media sites. Experienced in optimizing advertising campaigns for both B2B and B2C clients. For the past seven years, I have worked as a Digital Marketing Specialist in several positions, each with increasing responsibility and unique sets of problems and challenges. My responsibilities have included, planning, executing, and optimizing online campaigns using advertising systems by Google Ads, YouTube Ads, Facebook Ads, Bing Ads. I analyzed and evaluated metrics of campaigns and created reports using Google Analytics, analyzed trends and compiled market research data and managed performance marketing channels, collaborated with the sales department, clients, media agency and partners. I have found myself most fulfilled working in a setting with challenging problems that entail tight deadlines and modern technologies. I am a self-motivated professional who loves solving big marketing challenges, be it working in a team or as an individual.
➢ Digital Marketing Strategy: Proficient in identifying ideal digital marketing channels and opportunities to increase revenue from existing customers. ➢ Campaign Management: Skilled in planning, coordinating, and optimizing online advertising campaigns to achieve strategic goals. ➢ Market Analysis: Experienced in analyzing current market trends, buying journeys, demographic data, and customer purchasing habits to inform data-driven strategies. ➢ Data Analytics: Proficient in compiling reports on performance using Looker Studio and Google Analytics, offering insights to drive decision-making. ➢ Customer Segmentation: Skilled in leveraging the Conversion API on social media platforms for precise customer segmentation, enabling targeted marketing efforts. ➢ Collaborative Approach: Effective at collaborating with cross-functional teams, including marketing and sales, to identify opportunities for boosting e-sales, generating leads, enhancing brand awareness, and increasing customer engagement for new product offerings.
➢ Digital Marketing Strategy: Successful implementation of global and regional digital strategies for the Schwarzkopf Professional brand in the Czech and Slovak Republics. Development and adaptation of digital strategies and projects for multiple brands in CZ/SK, collaborating closely with TMMs. ➢ Digital Channels: Full management of owned digital channels, including social media and brand websites, and digital platforms like eCRM (when launched in CZ/SK). ➢ Campaign Management: Ensuring the success of digital campaigns and influencers by aligning with pre-defined KPIs. ➢ Market Monitoring: Staying updated on the digital market, tracking and implementing the latest digital trends and tools. ➢ Digital Activity Management: Comprehensive responsibility for managing all digital activities internally and with clients. ➢ Digital Community Upskilling: Contributing to the digital upskilling of the CZ/SK community. ➢ Key Stakeholder Partnership: Serving as the primary partner for all digital topics with external and internal key stakeholders, including TMMs, KAMs, cross-divisional teams in CZ/SK, Digital GBS+, and the regional Digital Marketing and e-commerce team. ➢ Daily Task Management: Efficiently managing daily digital, e-commerce media, and digital tasks.
Participating in the International Experience Canada (IEC) program was instrumental in my language improvement and personal development. This experience enhanced my language skills, fostered cultural adaptability, and developed resilience and independence. Moreover, it expanded my international network, making me better prepared for global opportunities and challenges. My IEC journey reflects my commitment to continuous self-improvement and adaptability.
➢ Managed online marketing campaigns for generating new leads ➢ Analyzed trends and compiled market research data ➢ Reported on the Key Performance Indicators and make recommendations for campaigns ➢ Developed and implemented online advertising campaigns for e-commerce clients ➢ Suggested strategies and created automation solutions for e-commerce clients which have resulted in higher profitability client's campaigns and achieved the campaign's goals ➢ Trained and educated clients using workshops to teach how to use the new app ➢ Utilized Google Analytics to research data on Google Search Network, Google Display Network, YouTube, Facebook to analyze the traffic of a website, behaviors of people and market trends
➢ Developed and implemented online digital advertising campaigns for clients based on individual client’s goals resulting in increased revenue through advertising ➢ Monitored and analyzed trends and compiled market research data to increase client’s goals ➢ Defined and tracked campaign effectiveness and adjusted to meet client goals ➢ Analyzed search data using Google Analytics ➢ Google Ads (search, GDN, YouTube, remarketing), Facebook Ads