Nuremberg, Bavaria, Germany
With over two decades of experience in business development, marketing, and product development, I currently serve as the Chief Executive Officer at Schwan Cosmetics International GmbH. My focus lies in driving strategic direction, fostering innovation, and delivering tailored solutions that align with client needs and market trends. I am committed to advancing the company's mission through collaborative leadership and a strong emphasis on operational excellence. Throughout my career, I have been dedicated to building high-performing teams and embedding a culture of innovation and corporate social responsibility. I am passionate about creating sustainable, ethical, and customer-centric business practices that align with evolving global market demands. My approach blends strategic foresight with a commitment to empowering teams to achieve shared goals.
Schwan is a market global leader in the cosmetics industry, developing innovative products and providing bespoke solutions tailored to clients’ target groups. Head-hunted to transform the Group’s Germany-based operations across Ideation, R&D, GPS, Production, Development, Marketing & Communications. Also full responsibility for the APAC business unit. Strategy development for each of the company Strategic Business Areas, Regions and Customer Segmentation, with a focus on medium/long term development. Developing a Strategy and Business Plans focused on three pillars: - Building a winning team with the common goal of setting the standard for Social / Environmental achievements. - Designing a robust, reliable foundation that provides structure while permitting agility and flexibility to deliver customers undeniable value through innovation. - Financial performance and growth that supports business growth and also fuels the Social Environmental initiatives. Setting and leading execution of the Marketing agenda and Brand strategy. Developing and implementing an aspirational organizational Communications Strategy Framework. Member of the EXCOM Board and Chairman of the Board of Subsidiaries in China, Indonesia and Mexico. Highlights: -Maintained Group’s position as leader in its’ field while maintaining the same focus on CSR core values. -Implementing effective Product Stewardship, ensuring all stakeholders involved in the lifespan of a products are aware of their responsibility and held to account for reducing environmental impact and optimizing health and safety aspects. -Driving Global Product Innovation and the production of disruptive products, leveraging science and new technologies to develop new products and make evolutionary or progressive enhancements to existing products.
Directed APAC Business and SVP Rapid Innovation for Mexico operations. Highlights: -Strategy Development for China, South East Asia, India and North Asia. Developed business across Asia Pacific via deep consumer knowledge, region specific product customer service excellence. -Built a high performing team to deliver the objectives for APAC strategy. -Embedded an Innovation culture throughout the organization, promoting clear vision, agile thinking, collaborative brainstorming, acceptance of risk and investment.
Shareholder and Company Founder. Led on Business Modelling and Strategic Planning as MD, including clear identification of competitive and comparative advantages. Highlights: -Grew the company prolifically from for start up to Market Leader with CAGR of 24% over fifteen years. -Managed the company through a Joint Venture with Schwan Stabilo Cosmetics in 2008, continuing as Managing Director with German partners. -Spearheaded impressive Business Development, with Export Sales representing over 70% of the revenues and Global Supply Chain over 80% of the material and component requirements. -Established CSR (Corporate Social Responsibility) values as a core company philosophy and led on CSR programs, achieving certification with all major International Mexican CSR bodies. -Developed and implemented all Corporate Governance mechanisms, processes and relations, providing a framework for decision-making and facilitating effective, entrepreneurial and prudent management to enable long-term success.