Tomas Baldaque da Silva

Executive Director | VP Clients | Management Team @ EDP South America

Lisbon, Lisbon, Portugal

About

Experienced Sales and Marketing Professional B2B and B2C | Europe and South America Passionate sales and marketing leader with a proven track record in Telco, Energy and solar Distributed Generation (DG) industry. I excel in exceeding targets, building strong relationships, and driving business growth. As the number one player in solar DG solutions in Europe, I have successfully positioned my organization as a market leader. Let's connect to drive transformative change in the clean energy sector.

Experience

  • Board Member | Management Team @ EDP South America at EDP
    Nov 2025 - Present · 8 mos

    Client Solution in South America

  • EDP Comercial (12 yrs 8 mos)
    • Director Sales & Marketing B2B SME | Europe
      Sep 2022 - Nov 2025 · 3 yrs 3 mos

    • Director Sales & Marketing B2B SME | Portugal & España
      May 2019 - Nov 2025 · 6 yrs 7 mos

    • Director Sales B2B SME | Portugal
      Nov 2016 - May 2019 · 2 yrs 7 mos

  • Optimus (now known as NOS) (9 yrs 4 mos)
    • Sales Director B2C Mass Market
      May 2011 - Apr 2013 · 2 yrs

      Responsible for the definition of the strategy for our Distributors. This area is divided by three different business models: Retail, Franchising and indirect Distributors.

    • Sales Manager B2B SME
      Jan 2008 - Apr 2011 · 3 yrs 4 mos

      Leading the development and implementation of a new distribution channel, focused on Resellers. The main job descriptions are business modeling, defining trade marketing strategies and team management. • Study and implement the business plan; • Establishing channel commission program; • Create and supervise a team of 5 direct colaborators

    • Key Account Manager B2B
      Jan 2004 - Dec 2008 · 5 yrs

      • Commercial management of 5 major Optimus’ agents comprised of 80 sales people; • Main responsibilities: agent recruitment, coaching, commercial and financial management; • Management of the largest group of Optimus’ agents;

  • Full time MBA student (sponsored by Optimus) at IE Business School
    Apr 2010 - May 2011 · 1 yr 2 mos

    The MBA was sponsored by Optimus. IE Business School was considered the 6th worldwide best MBA, by Financial Times, January 25 2010.

  • Planning & Control Project Coordinator at Optimus
    Jan 2002 - Jan 2003 · 1 yr 1 mo

    • Responsible for commercial department support in Mass Market; • Projects: stores’ certification & clusterization; commercial department database development; • Annual budgets elaboration;