Miami, Florida, United States
With over 5 years of experience in the apparel industry, I serve as a Senior Key Account Manager at Oh La La Cheri, a prominent brand specializing in lingerie. In this role, I lead the development and implementation of our strategic vision, goals, and initiatives, while overseeing daily operations and optimizing sales performance. My responsibilities extend to managing wholesale customer relationships, account management, and the entire sales cycle. With a robust background in sales, e-commerce, management, and merchandising, I have successfully orchestrated numerous projects and campaigns aimed at boosting sales, enhancing customer retention, and elevating brand visibility. Fluent in French, English, and Spanish, I am deeply committed to creating innovative and inclusive products and experiences that resonate with diverse global audiences. I am eager to embrace new opportunities for learning, growth, and collaboration within this dynamic and creative industry.
- Developing Strategic Plans: Crafting long-term strategies and objectives that drive business growth and success. - Market and Competitive Analysis: Assessing industry trends, market opportunities, and competitive landscapes to inform strategic decisions. - Leadership: Working closely with senior management and department heads to ensure alignment of strategies across the organization. - Monitoring and Adjusting Strategies: Evaluating the effectiveness of current strategies and recommending adjustments as needed to adapt to market changes. Resource Allocation: Identifying and allocating resources (financial, human, etc.) to support the execution of strategic initiatives. - Risk Management: Identifying potential risks associated with strategic decisions and developing mitigation strategies. - Performance Tracking: Setting key performance indicators (KPIs) and monitoring progress towards strategic goals. - Change Management: Leading organizational change initiatives to implement new strategies or restructure business operations. - Client Relationship Management: Building and maintaining strong relationships with wholesale clients to ensure long-term partnerships. - Sales Target Achievement: Meeting or exceeding sales goals by identifying opportunities for growth and upselling products or services. - New Business Development: Identifying and pursuing new wholesale accounts to expand the client base and grow revenue. - Contract Negotiation: Negotiating pricing, terms, and contracts with clients to secure favorable agreements. - Product Presentation and Promotion: Presenting new products or services to clients, highlighting their benefits and competitive advantages. - Collaboration with Internal Teams: Working closely with marketing, product development, and supply client needs are met. - Product Promotion and Engagement: Presenting products or services to potential customers, answering inquiries, and building relationships to generate leads and sales at the trade show.
- Serve as the day-to-day contact and project manager / coordinator for all things related to onsite merchandising/assets & day to day operations of the website. - Ensure customer experience is seamless by consistently performing a series of checks of product pages, category pages, search keywords, navigational elements and more. - Identify opportunities to improve site navigation. - Track and troubleshoot issues and suggest solutions to improve key store metrics – description, customer service, logistics. - Assist with technical execution against Direct-to-Consumer calendar including weekly and seasonal site refreshes, product launches, product catalog maintenance, as well as promotions. - Manage the back-end of BigCommerce. - Marketplaces management. (Amazon, Walmart and Ebay) - Email Blast Marketing mangement. (Klavyio) - Point of contact for Affiliate marketing. - Assist digital marketing team to create and segment Google campaigns as well as Paid Social Ads for each promotions and key dates of the year. - Open new marketing channels as well as international opportunities for the company. (TikTok, Pinterest, Rakuten) - Assist with the day-to-day shipping operations. - Drive continuous improvement of on-site search engine
- Set up and prepared class demonstrations and experiments. - Provided guidance to students on proper use of equipment. - Maintained records of materials and equipment loaned to students, instructors, and other departments by improving upon the previous checklist used by Lab Aides. - Calibrated, maintained, and performed repairs on scientific equipment and electronic apparatus.
- Maintained and organized store schedules. - Constantly updated the store’s contact and mailing lists. - Monitored opening and closing of the store. - Monitored personnel through daily activities.